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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

Peugeot targets younger drivers with YouTube push

By Alex Brownsell, 16 April 12, 09:00

Peugeot is looking to promote its new 208 model to younger drivers with an online campaign featuring YouTube sensation dancer Marquese Scott.

Interactive: Twelve ideas for 2012

By Nicola Clark, 10 January 12, 10:00

As the industry faces a period of unprecedented economic social and economic flux, Nicola Clark examines the consumer issues that will affect marketers most over the coming 12 months

Sky marketer scoops top prize at Brand Event Awards

By Staff, 02 December 11, 10:00

BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards this week, which took place at the Swan in Shakespeare's Underglobe.

PROMOTIONAL FEATURE: Marketing Society Awards 2011

By Staff, 01 February 11, 11:11

As the 11 February deadline for entries to The Marketing Society Awards for Excellence 2011 approaches, we look at why you should be part of the annual event, which this year promises to be better tha...

RAC presents summer drive-ins for movie fans

By Joe Thomas, 15 July 10, 12:40

RAC is embarking on a new marketing strategy to engage drivers at its own events, rather than just on service station forecourts.

Ford Galaxy sponsors summer cinema screenings

By Maisie McCabe, 02 July 10, 09:00

Ford is to sponsor a series of family outdoor cinema screenings at stately homes in August and September, to promote the release of its latest Galaxy model.

Nissan shifts marketing budget to experiential projects

By Alex Brownsell, 21 April 10, 08:00

LONDON - Japanese car manufacturer Nissan is shifting its communications strategy away from traditional advertising, towards a greater emphasis on experiential marketing.

Nissan replaces BMW as O2 auto partner

By Alex Brownsell, 19 April 10, 08:30

LONDON - Nissan is replacing BMW as The O2's official automotive partner and will launch a "brand centre" at the East London venue to mark its three-year sponsorship deal.