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CREATIVE STRATEGY: Peugeot dances with the school of cool

Isn't it ironic that the word "cool" is cool again? For a long time, it seemed that its fashionability had gone the way of velvet jackets, skinny jeans and long hair on men. Well, after flirting with ...

CREATIVE STRATEGY: Peugeot bets on film in its battle with the big boys

By Simon S Kershaw, 04 April 12, 04:15

Your reviewer is back in Blighty after recently touring Australia. Given the outrageous scale of the place, much driving was involved.

Appointment to View: How the AA made its own horror film trailer

By Georgina Brazier, 06 February 12, 08:00

McCann London took inspiration from horror movies for its recent campaign for the AA's Home Emergency Response service, showing a suburban family under attack from Jack Frost. We take a look at how it...

CREATIVE STRATEGY: Flaming Ferraris all round for Honda's 80s tribute

By Simon S Kershaw, 01 February 12, 04:03

Ad agencies have always had a penchant for ripping off films, whether Hollywood blockbusters or student projects.

Appointment to View: Nissan spoofs the spoof

By Georgina Brazier, 28 November 11, 09:15

You can't believe everything you see in Nissan's latest effects-laden Qashqai campaign, created by TBWA\G1. A 'behind the scenes' clip of the ad in production proves no different.

Alfa Romeo launches social campaign for MiTo model

By Sarah Shearman, 26 October 11, 11:45

Alfa Romeo, the Fiat-owned Italian car marque, has launched a Facebook campaign to showcase its the high performance capabilities its new MiTo Quadrifoglio Verde vehicle.

Appointment to view: Volkswagen adopts AR for Beetle billboard stunt

By Sarah Johnson, 26 October 11, 08:30

Volkswagen Canada has used augmented reality (AR) to bring its outdoor advertising to life, showing its 2012 Beetle model doing stunts when viewed through a mobile device. Here's how the technology wo...

PistonHeads appoints Dan Trent as editor

By Matthew Chapman, 20 October 11, 03:40

Haymarket Media Group has appointed Dan Trent as editor of motoring website PistonHeads.com.

From DM Bulletin to Data and Direct Bulletin

By Daniel Farey-Jones, 13 October 11, 02:20

Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science of identifying and targeting customers and prospects, as well as the art of tailoring content to the...