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VIDEO: Audi 'believes there is growth in the UK market', says Chambers
Dominic Chambers, marketing director, Audi UK says after a 'strong year' for the car manufacturer, there is room for growth in the UK in 2012 and beyond.
Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane
The head of UK marketing for Audi is aiming to protect the brand's premium positioning while repeating its 2011 success, writes Alex Brownsell.
Honda plots to overhaul customers' online journeys
Honda is overhauling its digital presence in a bid to improve customers' online journeys.
All Her Majesty's brands: 10 brands the Queen can't live without
To celebrate Her Majesty's accession milestone this week, Marketing magazine thought it fitting to compile a list of the Queen's must-have brands, from the monarch's favourite chocolate to her underwe...
Unilever personal care brands sponsor British Lotus F1 Team
Rexona (Sure in the UK) and Clear, the deodorant and anti-dandruff brands owned by Unilever, are to sponsor British Formula 1 team Lotus in a multi-year deal.
Chrysler re-launches with £10m Super Bowl campaign
Car brand Chrysler is kicking off a £10m campaign to re-launch the brand in the UK, starting with a TV ad breaking during this weekend's Super Bowl.
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set to take place in April.
Honda backs Civic with £28m 'inspiration' campaign
Honda is to place the idea of inspiration at the core of its brand strategy with a £28m campaign promoting its ninth-generation Civic model, as the manufacturer looks to boost sales following a disapp...
Mercedes-Benz seeks younger appeal through social media
Mercedes-Benz's recent efforts to connect with a younger audience are continuing with a move to sharpen up its social media presence.
Halfords poaches Asda's West for online push
Halfords is focusing on improving its online offering through the creation of a group digital director role, for which it has recruited Asda's operations director for new business and home shopping, C...
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