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Marketing in China: Taming the dragon

By Patrick Brzeski, 02 August 11, 08:30

The rewards for 'breaking' the Chinese market are tremendous, but foreign brands need to prove why they should be there or risk getting lost in translation, writes Patrick Brzeski.

Vauxhall offers football hairdos on Facebook

By Sarah Shearman, 29 July 11, 04:30

Vauxhall is backing its Home Nations football sponsorship with the launch of a new Facebook page, featuring an app that lets users try out the hairstyles of iconic footballers such as Kevin Keegan and...

Appointment to view: the making of Toyota's Get Your Energy Back

By Sarah Johnson, 28 July 11, 08:55

Now that Toyota has been named the greenest brand in the world, here's a reminder of how the brand created one of its most inventive campaigns for its Auris Hybrid, the car which recycles some of the ...

Brand Health Check: Volvo

By Alex Brownsell, 28 July 11, 12:00

The Swedish car brand is struggling to update its image and attract new buyers.

Top Gear games park in BR app chart

By Daniel Farey-Jones, 27 July 11, 01:04

BBC Worldwide has landed two Top Gear free games in this week's BR app chart, occupying the number one spot with 'Top Gear: Stunt School'.

Toyota named greenest brand in the world

By Gemma Charles, 27 July 11, 10:01

Toyota has been named the greenest global brand in a major study by Interbrand that spans the 10 biggest consumer markets.

Audi UK director Hicks departs

By Sarah Shearman, 26 July 11, 01:30

Audi's Jeremy Hicks has left the company after six years as UK director.

Appointment to view: Skoda sets thriller fans a mystery

By Sarah Johnson, 26 July 11, 09:15

Skoda has used its sponsorship of Channel 5 crime drama to promote its own mystery for viewers to solve and enhance its reputation as an astute brand.

Ford of Britain marketer Mark Simpson lands Russian role

By Alex Brownsell, 22 July 11, 01:20

Ford of Britain has promoted Anthony Ireson to the position of marketing director, following the appointment of new UK managing director Mark Ovenden.

The BR 200 July 2011: The web's most influential bloggers (1-50)

By Staff, 21 July 11, 08:30

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.