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Nokia's Harris moves to HR Owen

By Ariane Osman and Matthew Chapman, 21 September 11, 04:15

Chris Harris, the global brand and marketing strategy director at Nokia, is joining luxury car retailer HR Owen as marketing and customer director.

BrandMAX: BMW's Hudson urges marketers to 'understand levers driving your business'

By Sarah Shearman, 21 September 11, 01:40

Focusing on key metrics is important when steering a brand, BMW marketing director Richard Hudson told the BrandMAX audience this morning, and admitted the car marque was still trying to shake off its...

Adwatch (Sept 21) - Top 20 recall: VW Golf Cabriolet goes deep

By Rachel Barrie, director of strategy, Fallon, 21 September 11, 12:00

Insight about the relationship between car and driver taps into deeper themes.

Toyota launches Social Snap Shot app for the busy

By Sarah Shearman, 19 September 11, 02:01

Toyota has launched an HTML 5 app that helps users create a snapshot of their Facebook activity, as part of the car brand's 'Outsmart Life' campaign for its Yaris model.

Hall of Fame shortlists finalised and deadline extended

By Staff, 09 September 11, 08:00

Having been inundated with nominations for the Brand Republic Hall of Fame, and having added those we felt fitted the criteria of innovation and success over the past decade, we've now finalised the s...

Nissan pushes limited edition Juke Kuro

By Loulla-Mae Eleftheriou-Smith, 05 September 11, 12:20

Nissan, the Japanese car company, has launched a marketing campaign to support the roll out of its limited edition Juke Kuro model in the UK.

Deadline approaches for BR Hall of Fame votes

By Staff, 02 September 11, 08:30

The closing date for voting in the BR Hall of Fame, created to recognise innovation and achievement in the advertising, media, marketing and communications industries, has been announced and a new nom...

Vauxhall 'supports nation' with England football TV ad

By Ariane Osman and Alex Brownsell, 02 September 11, 08:48

Vauxhall has unveiled its first marketing campaign to promote its sponsorship of the England football team, claiming it is "supporting a nation" with the deal.

Infiniti car marque launches TV and social media drive

By Oliver Luft, 01 September 11, 03:30

Infiniti, the luxury car division of Japan's Nissan Motors, is ramping up its activity in Europe by kicking off a three-year brand campaign with the new tagline "Since now, the perfect line is a curve...

Sovereign debt crisis lowers global brand values, report claims

By Alex Brownsell, 31 August 11, 08:46

The valuation of many of the world's biggest brands, including Microsoft, HSBC and Santander, has tumbled as a result of recent economic events, according to a report by brand valuation specialists Br...