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TV art critic to chair Marketing Design Awards judging

By Staff, 30 August 11, 12:43

Andrew Graham-Dixon, the renowned art critic and TV presenter, is to chair the judging of this year's Marketing Design Awards, hosted by Marketing magazine.

Chevrolet rejigs UK marketing unit

By John Reynolds, 26 August 11, 01:20

General Motors (GM)-owned Chevrolet has rejigged its UK marketing operations ahead of the launch of its compact car, the Aveo in the UK.

Apple, Sony and M&S 'most defining brands' of today

By Alex Brownsell, 24 August 11, 12:00

Apple, Sony and Marks & Spencer have been voted the top three brands that best represent life in the UK today, according to a survey by research agency BritainThinks.

Brand Republic launches Hall of Fame

By Staff, 23 August 11, 09:30

To celebrate its tenth anniversary, Brand Republic has created a Hall of Fame to recognise innovation and achievement in the advertising, media, marketing and communications industries.

Adwatch (Aug 10) - Meerkat toys a hit with audience

By Jon Tipple, Head of planning, McCann London, 10 August 11, 12:00

The consistent evolution of and creative dedication to the meerkat idea is inspiring.

Toyota targets younger drivers with £7.5m Yaris push

By Alex Brownsell, 09 August 11, 08:30

Toyota is aiming to attract a fresh generation of car-buyers with a £7.5m pan-European ad campaign for the latest version of its bestselling 'B' segment Yaris model.

Marketing in China: Taming the dragon

By Patrick Brzeski, 02 August 11, 08:30

The rewards for 'breaking' the Chinese market are tremendous, but foreign brands need to prove why they should be there or risk getting lost in translation, writes Patrick Brzeski.

Vauxhall offers football hairdos on Facebook

By Sarah Shearman, 29 July 11, 04:30

Vauxhall is backing its Home Nations football sponsorship with the launch of a new Facebook page, featuring an app that lets users try out the hairstyles of iconic footballers such as Kevin Keegan and...

Appointment to view: the making of Toyota's Get Your Energy Back

By Sarah Johnson, 28 July 11, 08:55

Now that Toyota has been named the greenest brand in the world, here's a reminder of how the brand created one of its most inventive campaigns for its Auris Hybrid, the car which recycles some of the ...