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Audi backs first Sunday Times iPad supplement app

By Sarah Shearman, 15 July 11, 01:40

News International is launching its first ever supplement app for the iPad edition of the Sunday Times, with exclusive brand partner Audi.

Vauxhall partners with Europcar to launch electric vehicle

By Loulla-Mae Eleftheriou-Smith, 15 July 11, 09:20

Vauxhall has launched an electric version of its Ampera range, which will be introduced to the UK next year in a partnership with rental company Europcar.

Negative reviews drive sales, claims marketing expert

By Nicola Clark, 14 July 11, 09:35

Negative authentic reviews by consumers are more effective at driving sales than positive reviews, according to a leading marketing expert.

Renault reviews News Int ad plans

By Staff, 08 July 11, 02:50

(Updated 16.15) Renault is reviewing its advertising plans pending the outcome of investigations into The News of the World and says it has no immediate plans to advertise in any News International ti...

Cannes Lions Festival 2011: The Brands at Cannes

By Noelle McElhatton, 08 July 11, 09:00

The Cannes Lions International Festival of Creativity pushed the boat out to lure brands this year. Noelle McElhatton talks to brand delegates to discover why they attended the seven-day event and wha...

Simon Clift's Cannes Lions Festival 2011 diary: 'Are clients ruining the party or giving Cannes a reason for existing?'

By Simon Clift, 08 July 11, 09:00

The former global chief marketing officer at Unilever, a Cannes festival regular, casts a sceptical eye on last month's celebrity-laden event and its client and agency attendees.

Audi hires former LG marketer Dominic Chambers

By Alex Brownsell, 08 July 11, 09:14

Audi has hired former Vodafone and LG marketer Dominic Chambers as its new UK head of marketing.

Vauxhall cancels News of the World ad plans

By Ben Bold, 06 July 11, 01:31

Vauxhall has followed in the tracks of rival car marque Ford and pulled its advertising from the News of the World.

Ford promotes marketer Mark Ovenden to top GB role

By Alex Brownsell, 04 July 11, 09:10

Ford has appointed marketer Mark Ovenden to the role of Ford of Britain managing director.

Gucci car to target 'show off' girls

By John Reynolds, 28 June 11, 03:54

Fiat is to begin selling its high-profile Gucci-customised car from dealerships in the UK, and believes it could be the summer rage with "show off" girls.