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Toyota brings 'Always a Better Way' global positioning to UK

By Alex Brownsell, 09 May 12, 08:30

Toyota is set to bring its UK marketing into line with its 'Always a Better Way' global corporate vision, as it looks to move on from its 2010 vehicle-recall crisis.

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

Audi presents brand manifesto in global campaign

By Alex Brownsell, 18 April 12, 08:30

Audi has launched a global TV and cinema ad outlining its brand manifesto, based around its 'Vorsprung Durch Technik' strapline.

SEAT looks to make 'virtue' of Spanish origins with new strategy

By Alex Brownsell, 17 April 12, 08:30

Spanish car-maker SEAT is revamping its marketing strategy in an effort to improve brand perception outside Spain.

CREATIVE STRATEGY: Peugeot bets on film in its battle with the big boys

By Simon S Kershaw, 04 April 12, 04:15

Your reviewer is back in Blighty after recently touring Australia. Given the outrageous scale of the place, much driving was involved.

VW delays Beetle campaign due to production difficulties

By Alex Brownsell, 03 April 12, 08:30

Volkswagen has been forced to delay the launch of an ad campaign to promote its latest Beetle model, citing difficulties in supplying UK customers with the vehicle.

Audi brings 'Vorsprung' position to fore with new TV ad

By Alex Brownsell, 29 March 12, 01:00

Audi is rolling out a new TV ad for its A5 model, bringing its commitment to its 'Vorsprung Durch Technik' back to the fore of its UK marketing.

Jaguar unveils global 'alive' strategy

By Alex Brownsell, 02 March 12, 08:30

Jaguar has kicked off a global marketing campaign to relaunch itself as a brand that makes drivers feel "alive".

Tesco, Ford, Morrisons among first advertisers to sign up for Sun on Sunday

By John Reynolds, 21 February 12, 08:30

Tesco, Ford, Morrisons and News Corporation-owned Sky are among the big-spending advertisers set to commit spend to The Sun on Sunday.

Renault unifies UK marketing under 'Va va voom' line

By John Reynolds, 14 February 12, 08:30

Renault is to extend its 'Va va voom' strapline, previously used only for its Clio models, across marketing for all its cars in the UK, in an effort to kick-start its sales performance.