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Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks for more "relevant and innovative" ways to build the brand through digital channels.

Autoglass appoints new marketing director

By Matthew Chapman, 09 May 12, 08:30

Autoglass is to restructure its marketing department following the departure of marketing director David Meliveo to Saga.

SEAT looks to make 'virtue' of Spanish origins with new strategy

By Alex Brownsell, 17 April 12, 08:30

Spanish car-maker SEAT is revamping its marketing strategy in an effort to improve brand perception outside Spain.

Mini opens first UK 'store' at Westfield Stratford

By Alex Brownsell, 17 February 12, 09:30

BMW-owned car brand Mini has opened its first UK pop-up store at the Westfield Stratford shopping centre near the Olympic Park, as part of plans to activate its sponsorship of the 2012 Games.

Halfords poaches Asda's West for online push

By Matthew Chapman, 17 January 12, 09:21

Halfords is focusing on improving its online offering through the creation of a group digital director role, for which it has recruited Asda's operations director for new business and home shopping, C...

Jaguar appoints Honda's Ian Armstrong to global post

By Alex Brownsell, 10 January 12, 08:00

Honda stalwart Ian Armstrong is leaving the marque to join Jaguar in a global marketing role, as the luxury car manufacturer looks to strengthen its marketing capabilities.

Chinese automotive brand Geely unveils UK launch plans

By Alex Brownsell, 05 December 11, 04:30

Chinese car firm Geely Automobile has announced plans to roll out in the UK next year, with its first vehicles going on sale in January 2013.

Simon Clift's Cannes Lions Festival 2011 diary: 'Are clients ruining the party or giving Cannes a reason for existing?'

By Simon Clift, 08 July 11, 09:00

The former global chief marketing officer at Unilever, a Cannes festival regular, casts a sceptical eye on last month's celebrity-laden event and its client and agency attendees.

Aviva sells RAC for £1bn to US private equity firm

By Ben Bold, 24 June 11, 12:10

Aviva has agreed to sell motor breakdown business RAC for £1bn to US private equity firm Carlyle Group, as part of its strategy to focus on its insurance and savings business.