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Adwatch (May 2) Top 20 recall: Audi

By Jamie Maker, director, Brave, 02 May 12, 08:00

The brand highlights its strong heritage as an auto innovator while promoting its latest cars.

Brand barometer: Social media performance of Mercedes-Benz

By Gemma Charles, 24 February 12, 08:00

A look at the performance of Mercedes-Benz in social media over the past four months.

UK will enter recession, suggests consumer confidence index

By Matthew Chapman, 28 October 11, 08:23

The country will enter another a recession as a result of plunging consumer confidence, the GfK NOP Consumer Confidence Index suggests.

CMOs fail to cope with real-time brand conversations, says IBM

By Matthew Chapman, 11 October 11, 01:55

The majority of chief marketers admit they are not sufficiently aware of real-time conversations about their brands, according to an international study of more than 1,700 chief marketing officers (CM...

Sector Insight: Car retail

By Jane Bainbridge, 05 October 11, 12:00

The squeeze on consumer spending, higher vehicle running costs and changing buying strategies are proving tough for car retailers, writes Jane Bainbridge.

Adwatch (Sept 21) - Top 20 recall: VW Golf Cabriolet goes deep

By Rachel Barrie, director of strategy, Fallon, 21 September 11, 12:00

Insight about the relationship between car and driver taps into deeper themes.

Sovereign debt crisis lowers global brand values, report claims

By Alex Brownsell, 31 August 11, 08:46

The valuation of many of the world's biggest brands, including Microsoft, HSBC and Santander, has tumbled as a result of recent economic events, according to a report by brand valuation specialists Br...

Apple, Sony and M&S 'most defining brands' of today

By Alex Brownsell, 24 August 11, 12:00

Apple, Sony and Marks & Spencer have been voted the top three brands that best represent life in the UK today, according to a survey by research agency BritainThinks.