Search Results for: Airlines
American Airlines 'the individual' by McCann London
Kevin Spacey, the Academy Award-winning actor and Old Vic Artistic Director, takes on three new roles as part of a campaign to promote American Airlines.
Read: American Airlines 'the individual' by McCann London.
RE: American Airlines targets affluent consumers with brand ads
There's a lot of negative perception to overcome, I gave up on AA as a result of their onboard customer experience - the air stewards were so aloof, unfriendly and downright rude \(in business class) that I was left with the impression that they saw customers as an inconvenience. Will be interesting to see if the reality meets the repositioning. Same question still for the current BA work I have to say.
American Airlines targets affluent consumers with brand ads
American Airlines will launch its first brand campaign for two years this weekend as it attempts to broaden its target audience to include younger, affluent consumers.
Read: American Airlines targets affluent consumers with brand ads.
Airmiles relaunches loyalty scheme as Avios
Airmiles, the UK travel loyalty programme, is to be renamed Avios and relaunched, following the merger of British Airways and Spanish airline Iberia to create International Airlines Group (IAG).
Read: Airmiles relaunches loyalty scheme as Avios.
American Airlines
American Airlines 'advertising agency' (1970s)
El Al Airlines
El Al Airlines '20% smaller' (1957)
RE: Helen Edwards on Branding: Friendly fire
Very interesting, not aware of the bitching going on between airlines. Rather stupid new strapline though. Should have risen above it.
RE: EasyJet 'times change' by Publicis
Yeah good strategic proposition, as I guess we've all grown used to crap service from budget airlines, especially RA.Nicely crafted ad but bit predictable media type model!
RE: Bmi launches first UK airline mobile booking site
The shift towards online booking and online check-in has enabled the airline and hotel sectors to drive down costs. However, travel companies must now look beyond the Internet to attain further benefits in streamlined operations and improved customer service. Mobile technology offers significant additional opportunities to improve communication and increase customer loyalty. For example, airlines can notify passengers via SMS of cancellations and delays, itinerary changes and updates. Mobiles also have the potential to hold boarding passes, baggage tracking information and payment data making travel truly paperless and location independent. There is also the future possibility that the mobile could be used to store visa and biometric information. What's more, improvements in network speeds and the advent of 3.5G and 4G will make accessing and distributing this information instantly from the mobile device a reality. As the travel industry faces its toughest financial challenge in decades, those organisations that embrace mobile technology will be best placed to improve brand interaction, drive down customer service costs and fundamentally improve the entire travel process from booking to arrival and beyond. Shane Leahy Group CEO Oxygen8 Communications www.oxygen8.com
RE: Star Alliance rolls out sustainability-themed ads
Like all companies, airlines need to come to terms with Social Media. At Thromby Air we have been trying to find a low cost solution for our Social Media department, with mixed success... http://www.thrombyair.com/2010/10/social-media-department/
- Account Managers - Branding, Royds Raphael
- £35K-£45Kpa+gen.benefits/£160-£225 day rate, London
- Brand Strategist, Royds Raphael
- Salary/package is negotiable and generous, London
- Promotions Executive, Xchangeteam
- £26000 - £28000 per annum, City of London
- (SAS/ SQL) Senior Insight Analyst, £45, 000, Harnham Search and Selection
- £40000 - £45000 per annum, London
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