Search Results for: Betfair

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RE: Man United supporters target Nike, Audi, Budweiser and Betfair

There is a slight flaw in the MUST. These sponsors have spent millions of pounds to be official sponsors of MU with the benefits of this positive association communicated worldwide. Why would these brands then say they weren't doing that and that they would support the rebels instead? What positive association is that? Commercial suicide. They would get no positive association to the 99% of MU fans who don't care who owns the club as long as they win titles and can buy players. No one in South East England or America or Asia \(where most of MU fans live – official MU fact) gives a monkey's who owns the MU brand yet they know who the principle sponsors are. How will MUST make up for that? No Marketing Director worth his salt will act on this unless he wants a non-official association with zero visibility outside of these fans. This is no longer a local game, it's a worldwide one.

RE: Man United supporters target Nike, Audi, Budweiser and Betfair

Love United, hate Glaziers! I wear my green and goldscarf with pride and will continue to do so until the Glaziers are gone.

RE: Man United supporters target Nike, Audi, Budweiser and Betfair

Massive United FAN! Come on you REDS!! Let's keep fighting...

Man United supporters target Nike, Audi, Budweiser and Betfair

LONDON - The Manchester United Supporters Trust (MUST) has ramped up its strategy to oust current owners, the Glazers, by seeking support from the football club's official commercial partners.

Read: Man United supporters target Nike, Audi, Budweiser and Betfair.

RE: Online brands increasingly turn to TV advertising

Just to be clear, Thinkbox hasn't chosen to withhold search spend. Neilson doesn't include it and it's not available from any other source at brand level. The equivalent numbers for online brands compared to all brands are 71% excl search spent on TV by online brands vs 44% for all brands. Actually, my guess is that, by advertising on TV, brands have to spend less on search because there's more natural search, traffic direct to URL and brands don't have to bid to be the top search result. That's certainly the situation that Matt Booth of Betfair described at our event this morning. I'm fascinated to understand why you would 'welcome the demise of traditional TV' Chris. I think you'll find that online brand-owners - and other advertisers - wouldn't share that view. Given that TV's demise is just fantasy \(it's actually never been higher and is what young people spend the majority of their media time doing) how about we all just get on with thinking harder, and becoming relevant, interesting and engaging anyway? Anyone who wants quantification of any of my assertions please get in touch via Thinkbox.

RE: Betfair signs up Sky Sports football pundit Andy Gray

tickaboo, son

Betfair signs up Sky Sports football pundit Andy Gray

LONDON - Betfair, the fan v fan betting brand, has signed football pundit Andy Gray, as its brand ambassador.

Read: Betfair signs up Sky Sports football pundit Andy Gray.

RE: Viral View - Ashes virals

i guess the winner will be the song that is heard live at an ashes test. have to say that i hadn't heard of either of these efforts and the only ashes related work i've seen has been the Betfair FanvFan stuff. http://www.youtube.com/watch?v=Xmcpg3ifnRM got a few belly laughs.

RE: Marketers ignorant of how social media works

Like anything relatively new and potentially dismissable as hype, the fact that many in the marketing field don't yet know how to make the most of the social media marketing opportunity should not really surprise anyone. There is actually a lot at stake for traditional agencies and traditional thinking here. But marketers would be wise to move fast in getting up to speed. Not only because social media is rapidly becoming THE medium pushing around their image of the brands they work for, but also because their competitors are learning how to use it and fast. The business I lead - techlightenment.com - achieves unprecedented ROI for marketers across social media, often beating even Google search hands down, and leaving many traditional marketing routes as roadkill along the way. And the brands utilising this opportunity through us are not just the faster ones you would expect; we help brands like BT, Betfair, Channel 4, the Economist, Vodafone and even the UK government tax people \(HMRC). Some case studies are at http://www.techlightenment.com/case_studies.html But a word of warning. It's not easy, and it's really very different to most traditional marketing techniques. It requires quite a different mindset and approach that we call 'Lots of Little', taking full advantage to target lots of different, very specific messages to lots of very small groups. Succeed and the response rates are astonishingly good. Use Social Media like mail shots or outdoor or TV and you will waste your money and generate a negative effect. Also we've found lots of relevance rather than creative or a big idea always wins. This is why it's not hard to find people who say social media marketing doesn't work...

RE: Virgin Games appoints Silverpop to develop email CRM

What's this I hear about Betfair, PokerStars and PokerNews making the ACMA blacklist of websites? What is about them to be banned? Our Casino News Media is still on the air and The Bingo Affiliates, BetCruise, PartyCasino, William Hill, JackpotCity, PKR, InterCasino and others are still accessible from a computer in Australia, but it may be a matter of time before some of them start being blocked if the word on the street is correct. Virgin Games online isn't always connecting as this is being written. No wonder casino warm bodies and newsagent lotto ticket sales are down. Internet is taking over. Be watching out for more World Casino Directories and Multi Currency Casinos. More news soon from the Media Man. Bingo! Packer and Murdoch, your throw of the dice.

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