Search Results for: CRM

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RE: L'Oreal unveils £20m online CRM campaign

Go team Gyro! We're so super awesome pleased.

RE: L'Oreal unveils £20m online CRM campaign

Go team Gyro. We're super awesome pleased.

L'Oreal unveils £20m online CRM campaign

L'Oreal has launched its first CRM programme, as it looks to forge stronger relationships with consumers by offering them exclusive rewards.

Read: L'Oreal unveils £20m online CRM campaign.

RE: SCA Hygiene meets shops for CRM brief

well that looks very good. Interesting piece of writing.

SCA Hygiene meets shops for CRM brief

SCA Hygiene is holding talks with agencies over a UK CRM brief for its Tena Lady and Bodyform accounts.

Read: SCA Hygiene meets shops for CRM brief.

RE: Reckitt Benckiser reviews global digital CRM

No surprise after listening to Bart Bechts speech at the Marketing Society awards on Tuesday.

Reckitt Benckiser reviews global digital CRM

Reckitt Benckiser has kicked off the search for an agency to handle its global digital CRM business.

Read: Reckitt Benckiser reviews global digital CRM.

RE: News of the World struggles to retain advertisers

You \(the Agencies) have invested £zillions; CRM, planning and insight teams, consumer focus groups, social media planners, business strategists, behavioral economists, PR gurus, and on and on - why is it so difficult to fathom? Just speak to the target audience, listen to the conversations, ask direct questions, do the research, be creative - then you'll be able to make an informed decision and a pre-assessment of the likely impact to the brand you, as an agency, represent, and be able to advise accordingly. This should be the level of service you provide to your clients – this is YOUR responsibility - what do you think the retainers are for? Sheeeesh - rolls eyes.