Search Results for: Foster's

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John Lewis scoops Brand of the Year for second year running

John Lewis has won the Marketing Society's Brand of the Year for the second time running, beating competition from brands including British Airways and Foster's.

Read: John Lewis scoops Brand of the Year for second year running.

Foster's backs The Fast Show revival

Foster's is reviving the BBC comedy series 'The Fast Show' as part of its ongoing comedy-themed marketing campaign.

Read: Foster's backs The Fast Show revival.

RE: Foster's and Carling: the premium choice

Interesting to note the different approaches of the two initiatives. Foster's is more conservative and understands that its core market may want to stay loyal to Foster's but want a different tasting experience and access to the brand through a bottle. In other words it understands the limitations of its brand and has expressed the occasions through which it may position itself – e.g. mixed gender drinking. Carling on the other hand thinks it can bring in "extra, more discerning consumers to the brand". This is understandable in the context of its growth objectives in a market experiencing limited growth but Carling's association with lads and football are the very reason the brand is not chosen by discerning customers. So the real question is whether discerning customers are likely to try and switch to the new brand? Of course there are various marketing communication and distribution initiatives it can deploy but there are two critical components that may drive its success. First, does it taste different and better than what else is on offer? Second how does Carling's heritage help it move into this market? I see no link. Buying into an existing premium brand \(assuming one is available for sale and it made financial sense might be a better strategy). Further still, was Carling's volume growth objective based on an understanding of the general market trends to suggest it was achievable?

Foster's and Carling: the premium choice

Foster's and Carling are rolling out premium variants at the same time, but the clash may boost both.

Read: Foster's and Carling: the premium choice.

Re: Foster's continues comedy drive with Vic and Bob show

This online activity gives consumers something to watch, but also presents Foster Naked and the opportunity to know more about what to do each of us to laugh. Can ask a few questions that \ (or what) we find fun to watch to help consumers to click directly to other ways of Foster's comedic marketing strategy.

RE: Foster's continues comedy drive with Vic and Bob show

I like Vic and Bob.

RE: Foster's continues comedy drive with Vic and Bob show

I think Hugh needs to swop names with you ill Informed.

RE: Foster's continues comedy drive with Vic and Bob show

What about Vic being banned in 2005 for 32 months, for drink driving?

RE: Foster's continues comedy drive with Vic and Bob show

This online activity gives consumers something to watch, but also presents Foster's and Naked with an opportunity to find out more about what does make each one of us laugh. Could asking a few questions on who \(or what) we find funny as consumers click on to watch help direct other avenues of Foster's comedic marketing strategy, and build a better picture of beer drinkers everywhere? Sorry that was a rhetorical question, so no punch line.