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RE: Acting government communications chief given permanent role

quite helpful....

Acting government communications chief given permanent role

Jenny Grey, the acting executive director for government communications, has been appointed to the role on a permanent basis.

Read: Acting government communications chief given permanent role.

Minister backs 'pioneering' British ad industry

Video interview: Creative industries minister Ed Vaizey has told the advertising community that Britain leads the world in creativity and said the government will use the Olympic spotlight to create opportunities for British businesses.

Read: Minister backs 'pioneering' British ad industry.

Spies launch code-breaking recruitment challenge

The Government Communications Headquarters, (GCHQ), part of the UK's national intelligence machinery, has launched an online campaign to recruit code breakers and "ethical hackers".

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M-commerce needs better infrastructure, eBay tells Government

A cross-industry group of retailers, network operators and trade bodies, led by eBay, is calling on the government to aid consumer take-up of m-commerce by prioritising network improvements in a 'Mobile Manifesto'.

Read: M-commerce needs better infrastructure, eBay tells Government.

Kraft Foods Latin America looks to restructure PR

Kraft Foods Latin America is on the point of restructuring its regional public affairs department, now called corporate and government affairs.

Read: Kraft Foods Latin America looks to restructure PR.

RE: DMA agrees new green targets with Defra

I would agree that the blanket DM approach is verging on criminal. So, it's encouraging to see the DMA respond to consumer and government concerns about the level of often unwelcome advertising mail that exists within the industry so responsibly. To meet the targets set out, marketers need to be placing more focus on data analysis technology that can be used to more efficiently centralise marketing activity. This will ensure rich data pots can be used to their full advantage to improve direct and targeted communications and advertising. This would not only allow brands to be more environmentally sound but also smarter in how they interact with consumers and utilise one of the greatest assets they have at their disposal.

DMA agrees new green targets with Defra

The Direct Marketing Association has committed the industry to a 25% increase in the use of suppression files over the next three years as part of a new agreement with the government to cut physical waste and carbon emissions.

Read: DMA agrees new green targets with Defra.

RE: Government lays out hub structure for COI replacement

Carol, agreed - the COI staff have been the true victims in all of this, and years of best practice and experience stand to be lost when the new system takes hold. It will be the job of us hacks to try and ascertain if whatever replaces it is indeed more efficient / effective - lets hope our worst fears are not realised.

RE: Government lays out hub structure for COI replacement

The way that COI staff have been treated throughout this whole process, with a large axe hanging over their heads for 2 years now, whilst being expected to continue to offer high quality help & advice, is nothing short of abysmal & thoroughly disrespectful on the part of their ultimate employers at the Cabinet Office. There have been so many u-turns and changes of direction, it is a wonder that anyone in Hercules House has any idea of what they are supposed to be doing from week to week. Their levels of very specialised expertise & years of experience in dealing with one-off & very challenging programmes, is about to be thrown away because of a political decision which had been taken before the government had ever been elected. There is no doubt that whatever emerges as the new 'system' for dealing with the non- press side of communications, it will end up being far more expensive than COI, but the true numbers, as in many other Government Departments, will be lost in the morass that is Whitehall budgets, so no-one, least of all ministers, will have any idea of the real results. And now that this sorry episode appears to be drawing to a close, can we look forward to an enquiry into the efficacy of the Press relations part of government communications? With around 100-150 press officers in each government department are we, as taxpayers, not entitled to expect that they will be subject to review with the same rigour?

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