Search Results for: Jaguar

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RE: Jaguar moves into horse racing sponsorship

Who wrote this article? Cheltenham and the Grand National are flat races?

Jaguar moves into horse racing sponsorship

The Jockey Club, the largest commercial group in horse racing, has named Jaguar as its first official partner in its 261-year history.

Read: Jaguar moves into horse racing sponsorship.

RE: Matt Damon film delivers 1.4m impacts for Jaguar

MATT DAMOOOOOON

Matt Damon film delivers 1.4m impacts for Jaguar

'The Adjustment Bureau' starring Matt Damon has, in its opening weekend, helped an ad for Jaguar gain 1.4 million impacts, according to unofficial figures from Digital Cinema Media.

Read: Matt Damon film delivers 1.4m impacts for Jaguar.

RE: Dulux drops Euro RSCG from £60m global creative account

Another big hit for Euro RSCG, after losing the global Jaguar account worth 100m earlier.

RE: Jaguar shocks Euro with inhouse move

'Team Jaguar' begins to take shape...

Jaguar shocks Euro with inhouse move

Jaguar is poised to take the bulk of its global account out of Euro RSCG and put it into a new in-house agency being set up in the US to handle the business.

Read: Jaguar shocks Euro with inhouse move.

RE: Editor's Comment: Brands are still wary of mobile

Noelle The timeframe, as often in marketing, is too short... we are already in the "decade" of mobile. Smartphone ownership will break 50% at some point this year, comScore data suggests that even in November last year just under 20million accessed the mobile internet through their phones \(more than 50% of them with older-style phones), and M&S saw over 1million visitors A DAY to its mobile website during December. That is a transactional site. To suggest that mobile and mass marketing don't mix is, at best, short sighted. At worst it will cost companies money by reinforcing out of date assumptions and stereotypes. Part of the problem, may the choice of words/ phrasing used, of course. As Alan Mitchell shows \(P24, 19th Jan edition) partly the issue is one of long-entrenched views of how we value customers. But it can run deeper. Where is the harm in dealing with your customers on their terms? Opt-in get;s a bad rap, yet it reduces spam and waste - it means you are communicating with customers that want to hear from you. It might not be a numbers game. But if you need to shout loudly at millions of people, then TV, radio and other media are better for that. Mobile integrates with this as the return path. For customers, it is increasingly becoming the return path of choice. For example, we have seen with a campaign for Jaguar in the USA, that creating a mobile internet site and adding easy ways of accessing info on traditional adverts \(SMS reply, QR codes and so on) deliver good leads for a brand. And the work we do with M&S, regularly communicating via good old SMS to an opted-in database, provides tangible bottom line results for them in-store. Mobile has a vast and evolving way of fitting marketing into people's lives - when they are ready to access it. If a company doesn't have a mobile strategy, or at least is trying to learn about how mobile can fit within their communications, now is a good time to start thinking about it. A lot of companies got left behind during this phase of internet adoption - it would be a shame if the same thing happens with mobile. Jason Cross Incentivated

RE: Jaguar backs England 2018 World Cup bid

I was wondering if the will to win the 2018 bid would still be there post World Cup but then I thought - if we don't win the bid and qualify automatically we probably won't even be in th tournament! If I was a brand I certainly would not be pinning my colours to the mast right now.

Jaguar backs England 2018 World Cup bid

Jaguar Land Rover has signed up as an official supporter of England's 2018 Football World Cup and will supply cars in support of the bid.

Read: Jaguar backs England 2018 World Cup bid.

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