Search Results for: Packaging

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RE: Cadbury unveils augmented reality Spot V Stripes game

Cadbury aptly demonstrates why it's still the leader of the pack with its new augmented reality game. Tapping into our love of hand held games - first the Game Boy, now transferred to smart phones - this new QR code-inspired packaging and digital game is a great way to build up loyalty and connect with its customers. It's up to Cadbury now to show that it can maintain and use augmented reality as part of a wider marketing approach to build on its strong following, both on and offline.

RE: Baxters holds pitch for advertising account

Baxters has an image problem. Old fashioned, traditional and their packaging is so awful, just compare it to Tesco & Sainsbury's own brand. Soup brands are exciting, Baxters is dull and old fashioned. Did you know they make M&S's soups. Sorry Casper but TV ads would probably do a better job than any other medium and forget Social Media, that's a joke for FMCG brands, many who have lost millions playing and failing.

RE: L'Oréal cosmetics ads banned after MP complains

Perhaps there should be a ruling against some of the mouthwateringly fabulous photography used in fast food restaurants or on food packaging that show plump, deliciously meaty and perfect burgers.

RE: PR industry needs to 'wake up' and integrate, say Lions judges

I agree with Eddie - it is more a problem of packaging than integration. PR agencies typically under-invest time and resources in preparing award submissions, whereas one of the key roles of planners in most agencies is to write compelling awards entries.

RE: Initiative challenges assumptions of paid, earned and owned media

Look forward to seeing this. The phrase 'earned' media is so much more accurate than 'free' media, but you can earn it by a whole range of things: new product, new packaging, good - or bad - service, CSR - not forgetting of course, inspiring, paid for advertising. And it will be different in different territories. There's so much hype around social media and the conversation but, as Zenith have recently said, SM is just the venue where the conversation takes place. You have to make people want to talk about you first.