Search Results for: Telecoms

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Huawei, the Chinese smartphone challenger brand, hires IBM to advise on marketing structure

Huawei, the Chinese telecoms company aiming to become a major global player in the cloud computing, smartphone and tablet markets, has hired tech giant IBM to help structure its internal marketing department.

Read: Huawei, the Chinese smartphone challenger brand, hires IBM to advise on marketing structure.

TalkTalk expands X Factor sponsorship online

TalkTalk, the telecoms provider, has created a campaign to promote its sponsorship of 'The X Factor', which launched with a peak of 12 million viewers this weekend.

Read: TalkTalk expands X Factor sponsorship online.

TalkSport nets O2 for Rugby World Cup

TalkSport has struck a mid six-figure deal with telecoms brand O2 around its exclusive coverage of the Rugby World Cup in September and October.

Read: TalkSport nets O2 for Rugby World Cup.

'Misleading' TalkTalk TV ad banned by ASA

A TV ad claiming that consumers could save "over £140" if they switched to TalkTalk's Essentials broadband and phone package, has been banned by the Advertising Standards Authority (ASA) after rival telecoms firm BT complained that it was misleading.

Read: 'Misleading' TalkTalk TV ad banned by ASA.

JWT and Vodafone anger Egyptians over revolution claims

JWT and Vodafone Egypt are facing a huge backlash in Egypt after a video was released implying that the telecoms company had helped inspire January's revolution.

Read: JWT and Vodafone anger Egyptians over revolution claims.

RE: BT extends the 'other' wedding of the year with Absolute Radio

BT's "other wedding" campaign risks being carried away by its own creativity and losing sight of its original marketing objectives. It will no doubt engage millions in choosing wedding dresses and cars, but will it do anything for the company's reputation or sales in the telecoms market?

BT calls on public to plan the 'other' big wedding of 2011

BT, the telecoms and TV provider, is offering the public the chance to plan the wedding of fictional couple Adam and Jane and star in their next ad, due to be aired in April to coincide with the Royal Wedding.

Read: BT calls on public to plan the 'other' big wedding of 2011.

Virgin Media's Brandon to lead inhouse digital sales team

TV and telecoms provider Virgin Media is to retain a sales team, led by Mark Brandon, director of platforms of the company's former sales house Ids, to sell its digital advertising space.

Read: Virgin Media's Brandon to lead inhouse digital sales team.

Jeremy Hunt assumes Vince Cable's media responsibilities

Culture secretary Jeremy Hunt will take over Vince Cable's responsibilities for media and telecoms, after the Lib Dem business secretary "declared war" on Rupert Murdoch's plans to take over BSkyB.

Read: Jeremy Hunt assumes Vince Cable's media responsibilities.

Brands warned over 'paperless' service green claims

Banks, utilities companies and telecoms providers are being warned they could face 'greenwash' ad sanctions for running unverified claims that switching to paperless services is better for the environment.

Read: Brands warned over 'paperless' service green claims.

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