Search Results for: billington

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Think BR: 'Big lamp' thinking

Before you consider what you could innovate, first think about how and why you should, writes Dan Machen, head of innovation at Billington Cartmell, !nvent.

Read: Think BR: 'Big lamp' thinking.

RE: Billington Cartmell launches innovation unit

I'm all up for innovation but does this mean that BCL was uninnovative before they created this???

Billington Cartmell launches innovation unit

Integrated agency Billington Cartmell has launched a new unit to help its clients find more innovative ways to communicate with consumers.

Read: Billington Cartmell launches innovation unit.

So you dodge all the brandtraps outlined above and you're the new partner at the coolest new music festival. By its very nature this event is likely to be niche, so it could turn out to be expensive excursion in terms of CPC. Strange then that no-one above mentions extending the association beyond the event? In many cases this is the only way a brand is going to achieve ROI from festival association. We often find the ability to use collateral in broader marketing isn't included in festival sponsorship deals; this can be because the party you're negotiating with doesn't actually own the specific rights you may be after. Sponsoring a festival doesn't allow you to use artist names or images, you would expect that, but if you're trying to publish event information on your website \(like a site map) check first that this right hasn't been sold to the merchandiser. If you're after "backstage" content, has that been carved out by the broadcast deal? If you're after preferential ticketing, watch that an umbrella deal doesn't take "priority" over your potential customer offer or that the artists deal with the promoter forbids such activity. Plan beforehand and be explicit when negotiating about your activation intentions. Otherwise can find you are sponsoring an event that you can't activate beyond the few thousand attendees. Denzil Thomas. Head of Music. Billington Cartmell.

Pot Noodle employs fighting dwarves for live activity

LONDON - Billington Cartmell's experiential marketing arm Closer has launched a live event campaign for Pot Noodle challenging people to 'Gladiators' style duels with 'super strong dwarves'.

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