Search Results for: iCrossing

RE: Evans hires iCrossing to target cyclists online

Interesting how online forums will correspondent with outdoor activity, don't think that the devoted cyclists will spend much time online reading blogs and twitting.

Evans hires iCrossing to target cyclists online

Evans Cycles is launching a social media campaign designed to engage the cycling retail brand with the growing online cycling community.

Read: Evans hires iCrossing to target cyclists online.

RE: Ann Summers hijacks online BA strike interest

Lisa \(or whoever you may be)... I wholly get that Ann Summers are a "fun and edgy" brand, and I also understand your cynicism. Let me clarify that I have never worked on the BA account so I am not privy to media budgets and never have been. I also do not work at Zed any longer, and I am not affiliated with any of the brands in question, although I would fly BA, and if inclined to, have no qualms about shopping in Ann Summers ;-) I do have 5 years of PPC experience, leading some of the biggest accounts in the UK, and as a result see myself mildly qualified to make a comment about a small bit of PPC tactical activity which hit a nerve with me. I have no bones to pick with iCrossing either, so I am, for the record wholly impartial. Ehsan, thanks for the support . 'Lisa', Ehsan and I have never met, that is generally how 'comments' sections work. To reiterate my point, this was just a case of Ann Summers' fun and edginess picking the "wrong place at the wrong time" and, after reading articles about war veterans who wouldn't be able to see their families, honeymooners missing out, cancer sufferers missing out on one last dream trip, the list goes on – I felt compelled to make a comment. No apologies made here. Oh by the way, Lisa, on the whole I generally do find Frankie Boyle quite a funny guy, proof being I am on his DVD, at his gig, in the audience, laughing at him....

RE: Ann Summers hijacks online BA strike interest

Come on give the guys at BA a break!!! Simon Jacobson - thanks! you have a great understanding. I always said, if you see someone with common sense these days, you've seen a genius; you are the genius! no one could put what you said any better. I think it is pathetic and indeed a cheesy campaign. I've been big fan of iCrossing up until I saw this release; I now dislike their sneaky business attitude. Sadly many still think that to make a successful and profitable business you need to have some sort of shrewdness \(like what iCrossing and Anne Summers did). The fact is NO in the modern days of 21st century you need to be honest and transparent to people and other businesses – same old saying "you never know when you need them." Although I recently had a bad experience with BA in one of my long haul trips but I strongly believe this was an unfair and unacceptable marketing practice. It is not clever or even funny to take a piggyback from the current situation BA is in. If we listened to the news more often we could hear that BA was doing its best to stop the strike at this crucial time of the year; please let's see the effort made by the airline in the past few weeks and think twice about the way the cabin crews' union behaved – rejecting negotiation and ignoring the deadline. Let's be human for god sake and care about the million whose Christmas is ruined by the BA's cabin crew (and their union) and NOT of BA's management. I've been talking to a few people about this today and everyone condemned the piggyback; if they don't leave a comment here doesn't mean everyone liked the sneaky PPC campaign though!!! It is inhuman in nature.Please let's be human once again the world changed we need to change too by being honest, considerate and caring....

BTW Lisa Johnson - something is not right about you; registered today AND out of blue, made a comment on this particular article by associating yourself with EasyJet. I checked on your claim but seems you aren't related to the airline (this is the Google search result http://bit.ly/7n1sbF) - at least I couldn't find you; would you tell us which division and what is your role???) - I doubt if EasyJet would be happy to see such comments being made by their employees ONLINE (mind you, online has indefinite memory and what is said online stays there and even stretched offline in many cases); as they know so many case studies around and don't want to be the latest case study of 2009.

RE: Ann Summers hijacks online BA strike interest

A million passengers could have their festive plans ruined by this strike action, and without a thought of CSR or anything remotely tactical or relevant, Ann Summers' irresponsible agency decide this is a good idea. Mildly amusing this may be, at best. However if you play with fire, in this industry, at this time of year you can find your fingers severely burnt. It wouldn't be very funny if BA \(with bigger media pockets than Ann Summers) decided to bid on Ann Summers lucrative brand keywords with a message along the lines of "Why pay money for sex toys when you can get the real thing from Amsterdam, ALL inclusive from £149" - costing your client a lot in PPC revenue, or would it iCrossing?

The truth about Google Caffeine: what you need to know

LONDON - The beta launch of Google's new search engine, dubbed Caffeine, will have massive ramifications for the search marketing industry. Revolution's search expert Paul Doleman, chief executive of iCrossing UK, tells you what you need to know.

Read: The truth about Google Caffeine: what you need to know.

Google Chrome OS: five things you need to know

LONDON - Google is planning to take on Microsoft with the launch of an operating system (OS) for PCs designed to rival Windows. We asked Arjo Ghosh, chief executive of iCrossing UK, to tell you everything you need to know.

Read: Google Chrome OS: five things you need to know.

RE: Paid search: more expensive and less effective

Hold on Gareth, that "Paid search more expensive and less effective" is VERY MISLEADING. The IPA noticed increased click prices \(CPCs) and reduced click through rates \(CTRs) on brand terms, and NOT across the whole of a paid search campaign. In fact I could show you data from the vast majority of iCrossing PPC campaigns that show a reduced campaign average CPCs and increased CTRs. We need the full picture of attribution and information on consumer behaviour accross the full search engine results \(paid, natural, personal and local) rather than jumping to sweeping conclusions. Paul Doleman, iCrossing CTO

RE: Toyota hires iCrossing to handle search marketing for IQ model

I'm really keen to see the end result!

Toyota hires iCrossing to handle search marketing for IQ model

LONDON - Toyota is driving a search marketing campaign designed to engage with early adopter consumers before the launch of new model Toyota IQ, due to go into production this year.

Read the whole article.