Search Results for: lager

 

Corona Extra unveils tropical experiential drive on London's Southbank

Lager brand Corona Extra is launching Corona Extra Summer - a pop-up beer garden designed to "disrupt" the traditional Christmas party season.

Read: Corona Extra unveils tropical experiential drive on London's Southbank.

Cobra rolls out curry-focused ad campaign

The Cobra Beer Partnership has launched a £5m campaign centred on the relationship that curry lovers have with the Indian lager brand.

Read: Cobra rolls out curry-focused ad campaign.

Carling 'brilliantly refreshing' by VCCP

Carling's new ad is aimed at reigniting its image and follows one man's journey to find the ultimate refreshment in a pint of the lager.

Read: Carling 'brilliantly refreshing' by VCCP.

RE: Molson Coors launches Animee to attract female drinkers

It sounds pretty rank. What's wrong with beer or lager anyway? Or why not create some proper fruit beers instead? What a dumb idea.

Molson Coors launches Animee to attract female drinkers

Molson Coors has unveiled two new beer brands - Animee, the brewer's first lager that specifically target female consumers, and premium product Carling Chrome.

Read: Molson Coors launches Animee to attract female drinkers.

RE: Kronenbourg 1664 'Baggy Trousers' by BBH

Anyway back to the ad! Think Kronenbourg had lost its way, was not sure what the brand stood for or where it fitted in with MD life; after all it's just a standard French lager, but hadn't seemed to captute the ethos that Stella did and that was just a basic Belgian lager! But the Lemmy ad was inspired, Blues treatment outstanding and 'slow the pace' a great positional line. Not so sure about BT/Madness, not my favourite band, but if they can play rather than messing around, then could possibly be as good as Lemmy AoS's - we'll see! As far as Derby hope it doesn't rain as don't want me hat to be runined :)

RE: Carlsberg: Probably a risky rebrand

Rob - we had arguments in the office about that. I was convinced it was 'best lager' in the world but Carlsberg assured us it originally developed the 'best beer' for the UK market, although this was switched to 'best lager' in some markets.

RE: Carlsberg: Probably a risky rebrand

I think you'll find it's 'Probably the best lager in the world' not 'the best beer in the world' Come on BR!!!

Carlsberg: Probably a risky rebrand

Will a unified global campaign dilute the lager brand's connection with UK drinkers? Asks Nicola Clark

Read: Carlsberg: Probably a risky rebrand.

Stella Artois creates 'chalice' can

Stella Artois, the premium lager brand, is introducing a new can design across its global markets.

Read: Stella Artois creates 'chalice' can.

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