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Sector Insight: soap, bath and shower

By Jane Bainbridge, 09 May 12, 09:30

by ASA for misleading viewers. Own-label. With brands so heavily promoted in the SBS ...

ISBA president Woods: Marketers must shape online regulation

By Alex Brownsell, 02 May 12, 03:00

extension of the ASA s remit to include online claims, claiming it addressed a "widely recognised weakness ...

The truth about youth: Do you know Generation Z?

By Loulla-Mae Eleftheriou-Smith, 20 April 12, 10:00

and enable them to form healthy relationships. The ASA reinforced the importance of this message when ...

Marketing Promotion: How ad clearance helps brands

By Chris Mundy, 17 April 12, 12:00

judged by the ASA to have breached advertising codes. This low figure shows the work we do protects ...

'Aggressive marketing' played role in summer riots, says panel

By Gemma Charles, 28 March 12, 11:00

, the panel recommends: The Advertising Standards Authority (ASA) make the impact of advertising ... among children. The ASA incorporates commercialism and materialism into its engagement work ... dialogue between Government and big brands, to further this debate. The ASA said it would "take ...

Government alcohol strategy comes under fire from advertisers

By Gemma Charles, 26 March 12, 07:40

advertising. "We will work with the ASA and Ofcom to examine ways to ensure that adverts promoting alcohol ... Standards Authority (ASA) to "ensure the full and vigorous application" of ASA powers to online and social ... behaviours in partnership with the ASA and other relevant bodies, are also mooted. ...

Groupon agrees to change practices and says sorry after OFT investigation

By Sarah Shearman, 16 March 12, 01:00

." The ASA has welcomed the OFT's announcement and has said it will continue to refer all complaints its ... . Rivals LivingSocial and KGB Deals have also been rapped by the ASA for running misleading ads ...

Tesco trials Clubcard tie-up with LivingSocial

By Ed Owen, 12 March 12, 09:05

rivals including Groupon, been rapped by the ASA for confusion over photo deals and overstating ...

Ad watchdog clears Snickers' celeb Twitter campaign

By John Reynolds, 07 March 12, 12:01

The Advertising Standards Authority (ASA) received two complaints about tweets from glamour model Price and footballer Ferdinand, which formed part of promotional activity for Snickers owner Mars, undertaken by Abbott Mead Vickers BBDO. The celebrity tweets were probed by the ASA after they seemingly ...

Ryanair boss O'Leary hits back at ASA 'idiots'

By Loulla-Mae Eleftheriou-Smith, 29 February 12, 08:22

the airline's infamous charity calendar in marketing activity, despite the latest ad ban by the ASA. ... ." O'Leary thanked the Advertising Standards Authority (ASA) for its ruling against two press ads ... . He claimed that the ruling "serves to confirm yet again what a bunch of complete idiots the ASA are ... 'Leary countered that the airline sent the ASA copies of women's magazines Cosmopolitan, Marie Claire and Vogue ...