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Brand barometer: Carbonated drinks - which is most prominent on the web?
. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...
TV or not TV: Should challenger brands resist the lure of TV advertising?
listeners register their names and, if read out on air, they can then ring in to win a prize. The number ... was to win back a missing laptop featuring exclusive content. The aim was to create 'one big frenzy' over ...
Cookie consent: how to stay on the right side of the law
into account' come May, warns the ICO. Below, Iain Stansfield, partner at media law firm Olswang ...
Feel Good Drinks in Mamma Mia! promotion
Feel Good Drinks claims the promotion marks its largest on-pack promotion to date. The promotion will run across the 500,000 bottles within the "gently sparkling juice drinks" range until May, with a consumer competition to win tickets to the 'Mamma Mia!' show, a backstage tour to meet the cast ...
Helen Edwards: Who takes responsibility for a brand's past mistakes?
and accountability. In short, a brand. Such controversies serve to remind us how brands came about in the first ...
Editor's comment: Welcome - TV's refuseniks are a breed apart
transparency can win hearts, minds and wallets. Who's seizing this chance? Not big guns like Boots - yet ...
Brand Manager of the Week: Steve Cooper, Marketing director, Feel Good Drinks
players and win a trophy for the long-suffering Toon army. I'd also change the name of the Sports Direct ...
Sector Insight: Vitamins and supplements
such as osteoporosis and arthritis. Own-label leads this sector in value sales accounting for about half in 2011 ... Vitabiotics : Gained the most market share in the past two years and now accounts for 11% of sales. Its ...
Unilever personal care brands sponsor British Lotus F1 Team
the partnership will provide the brand's consumers with "the chance to see and live the winning impact that a high ...
Marketers need to work on loyalty activation, research claims
on an ongoing basis, rather than the chance to win something big." Follow Matthew Chapman ...
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- Design Lead (Mobile), Propel
- £40000 - £45000 per annum + 45000 + Excellent Benefits, South East London
- New Business Exec | c. £42k + benefits | central London, Bruzas & Co
- to £42k + benefits and bonus, central London
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- £40000 - £60000 per annum, London
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- £45000 - £55000 per annum + Bonus & Benefits, North West England
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