Search Results for: Ad campaign

Search headlines only Include Brand Republic articles

Results 1 - 10 of 40481 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5 ...

VIDEO: Audi 'believes there is growth in the UK market', says Chambers

By Ben Hall, 10 February 12, 02:20

Highlighting why he thought Audi was successful, Chambers added: "Our design really stands out...people love our cars. They're understated, beautiful and extremely well made". Chambers said Audi must ... that the brand is set to increase its UK annual marketing budget by 15% year-on-year, with an added focus ...

Betfair to knock rivals for the first time in campaign

By John Reynolds, 10 February 12, 01:19

campaign. ... The value-led campaign, created in-house, makes use of Betfair's new strapline, 'Don t Settle for Less', which is being rolled out across TV, print and online. The campaign marks the first time ... campaign delivering the clear fact to both existing and potential customers, that Betfair offers far better ...

VisitWales top marketer exits for Cardiff & Co

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 01:05

Page to promote the country as a holiday destination, as part of a major integrated campaign, kicking ...

The joy of sex marketing

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 12:00

first TV campaign in 12 months to promote its Performax Intense condom, while Mates owner Ansell ... categories, such as fragrance brands, which often use overtly sexual messages in their ads. Part of being a responsible brand, she says, is ensuring Ann Summers' campaigns are highly targeted at the right people ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

By Alex Brownsell, 10 February 12, 12:00

, from the 'long-term' outlook of its senior management, to its 30-year relationship with incumbent ad ... theme, replacing its recent black and white ads with a more fantastical animated style. T he integrated campaign, for the marque's A6 Avant model, depicted a world inhabited by a metallic Audi hummingbird ...

Brands struggling to follow consumer journey online, finds IAB

By Sarah Shearman, 10 February 12, 11:52

awareness as their primary objective. Nearly two thirds of the ones which integrate search into campaigns ... that online display and social media are most integrated with search in campaigns, at 65% and 62% respectively. This is followed by TV, with 43% of campaigns integrated with search marketing. Jack Wallington, chair ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

By David Benady, 10 February 12, 10:00

their celebrity-driven TV campaigns.' Nonetheless, Duffy claims that Bulldog's marketing, without TV, has ... says that last year, 821 brands that had never previously used the medium launched TV campaigns in the UK. One ad agency specialising in helping small brands on to TV is TVLowCost. It has worked ...

Exploring licensing's new gaming frontier

By Eva MacIntosh, 10 February 12, 10:00

more deeply embedded in the audience's lives, and gives the brands added relevance as they expand ...

Clarks launches AR campaign for Spring collection

By Matthew Chapman, 10 February 12, 09:30

Footwear brand Clarks is launching its first ever augmented reality campaign at the end ... The campaign includes four videos for the brand s hero styles , which include Bodkin Bay ... the content more easily discoverable via its press ads. As long as a smartphone or tablet user has the Aurasma Lite app, they can 'film' the ad with their device's camera to trigger the video content. Users ...

Marmite aims to spread love with Facebook e-cards

By Sarah Shearman, 10 February 12, 09:15

Available from today, the e-cards come with three different messages about love. Visitors to the Marmite fan page who like the brand will be able to send one of the e-cards to contacts within their network on Valentine's Day. The campaign was devised by Splendid Communications. Marmite, famous ...