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Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

By Alex Brownsell, 10 February 12, 12:00

of the marque's advertising output prior to his appointment, he wasted no time in introducing a new creative ... to produce memorable marketing. ' The biggest challenge in advertising is to be recognised and talked about ... the need to stand out, Chambers attacks those brands which put out overly 'shouty' advertising, arguing ...

The joy of sex marketing

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 12:00

India, there is very little advertising or awareness; condoms are still a taboo purchase. We had a campaign pulled last year, not for the creative, but simply because we were advertising the category ...

Brands struggling to follow consumer journey online, finds IAB

By Sarah Shearman, 10 February 12, 11:52

consumer online, known as attribution modelling, according to new research from the Internet Advertising ... The IAB surveyed 123 marketers and digital marketers from top 200 advertisers in the UK, between October and December last year for its Search Barometer Survey. According to the study, which involved marketers from across all sectors, including entertainment, retail, FMCG and automotive, 53% of brands had ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

By David Benady, 10 February 12, 10:00

for challenger brands to enter the public consciousness and hit the big time without investing in TV advertising. ... Mainstream brands built without the aid of TV advertising abound these days. One need look ... size without TV advertising - although, to boost scale, it eventually turned to it in 2005. A host ... Tyrrells, says: 'We have never done advertising of any type.' Launched in 2002, the brand started ...

Exploring licensing's new gaming frontier

By Eva MacIntosh, 10 February 12, 10:00

as an additional revenue source and are considering in-game advertising,' says Mikkel Vejlgaard, the brand's chief ...

PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising

By John Reynolds, 10 February 12, 09:45

-Cola by announcing a major investment in advertising and marketing. ... in advertising and marketing support. It mirrors a similar announced by Coca-Cola , which recently announced ... advertising strategy commitment. PepsiCo's advertising uplift is primarily to focus on the US, where it has ...