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TV or not TV: Should challenger brands resist the lure of TV advertising?

By David Benady, 10 February 12, 10:00

, affiliate marketing and partnerships. Starting with no knowledge of how to advertise on TV, the brand ran ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

, check-in/check-out Isobar Mobile, Bud Ice index Best use of affiliate marketing affilinet, no ordinary airline no ordinary affiliate program affilinet, the development and growth of the Matalan affiliate program Capital One (Europe) plc, aggregator exclusives strategy Fifty6 Manning ...

Sector Insight: Men's grooming and shaving

By Jane Bainbridge, 25 January 12, 12:00

at Beiersdorf's head office in Hamburg as well as spending time at its Italian affiliate. WINNERS AND LOSERS ...

Sport's 'crown jewels' must step up their game to come out of Olympics shadow: Three sponsors explain how to do it

By John Reynolds, 20 January 12, 07:00

Brands affiliated with non-Olympic events must try harder to stand out this year, or risk pouring

Who owns your Twitter followers?

By Rachel Barnes, 13 January 12, 01:00

in their personal Twitter handles, but requires them to disclose their affiliation if tweeting Intel-related content ...

Innovator: 'It's not just about sex'

By Andrew McCormick, 22 December 11, 12:01

for Badoo is to build from the ground up." Her remit covers consumer marketing, affiliate marketing ... and online marketing, affiliates and PR. Of course, her enthusiasm makes it sound like marketing Badoo ...

Briefing: Retail - Online retailers eye overseas growth

By Andrew McCormick, 22 December 11, 12:01

as affiliates, so they are paid based on sales on the products they describe," he said. "In Australia, although ... of digital acquisition at My-wardrobe.com, pointed out that finding the right affiliates as well ... for the British brands we sell. They want that British heritage. Affiliates work well for us as do the right PPC ...

Why marketing in 2012 will all be about getting the London look

By Nicola Clark, 09 November 11, 12:00

affiliation with the capital tap into a 'truth' about London, demonstrate a tangible involvement in an aspect ...

TripAdvisor faces legal action over 'red flag' activity

By Loulla-Mae Eleftheriou-Smith, 26 October 11, 01:08

to believe" that the hotel owners or affiliates "may have interfered with traveller reviews". TripAdvisor ...

Digital Leagues 2011

By Kim Benjamin, 26 October 11, 12:00

. 'We invest significantly in affiliates, pay-per-click, search-engine optimisation, social and display ... .5% email, 4% ads, 19% search, 0.25% affiliate,15% other 6.5% media. Clients include BT, Lloyds Banking ... % ads, 15% search, 5% affiliate, 20% media. Clients include Mini, Smirnoff, Marks Spencer. www ...