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The joy of sex marketing

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 12:00

Jordan, managing director of branding agency Calling Brands , who has previously worked on activity ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

By Alex Brownsell, 10 February 12, 12:00

agency Bartle Bogle Hegarty . A key strand of that consistency has been its long-running strapline ...

Exploring licensing's new gaming frontier

By Eva MacIntosh, 10 February 12, 10:00

this year. Ciaran Coyle, managing director at licensing agency Beanstalk, outlines how the industry ... in licensing, says Ciaran Coyle of licensing agency Beanstalk. 'It is difficult to understand when it is too ... the programme. Be prepared for the long haul Rob Corney, managing director at agency Bulldog, says ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

By David Benady, 10 February 12, 10:00

of integrated agency Archibald Ingall Stretton. 'For a lot of big brands that haven't got a really defined ... in the UK. One ad agency specialising in helping small brands on to TV is TVLowCost. It has worked ... cheese and Typhoo Tea. The agency's chief executive, Andrew Mitchell, says the cheapest package it offers ...

PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising

By John Reynolds, 10 February 12, 09:45

changes, a closer working relationship between countries, a rationalisation of agencies and introducing ...

M&S brings Valentine's Day model to life

By Matthew Chapman, 09 February 12, 12:25

. Digital agency Profero conceived the idea and shot the video. The model offers gift ideas from the M ...

Social brands: Betfair turns to comedy writers for social media

By Nicola Clark, 08 February 12, 02:45

the context of our business and agencies for execution" Budget Buy-in: "Getting an executive sponsor ...

Honda plots to overhaul customers' online journeys

By Sarah Shearman, 08 February 12, 08:00

The car marque is in discussion with a number of digital agencies to build a centralised web platform, which will integrate its customer site with databases including logistics, stock management and ordering. It is understood that the project is being led by Jon Gibson, Honda's European digital ...