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Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

By Alex Brownsell, 10 February 12, 12:00

- it was amazing.' Favourite brand: Virgin Atlantic. 'It challenges the convention of airline, and, hopefully ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

affilinet, no ordinary airline no ordinary affiliate program affilinet, the development and growth ...

Bmibaby sold to mystery buyer

By Loulla-Mae Eleftheriou-Smith, 02 February 12, 10:23

Lufthansa-owned BMI has signed a deal to offload its no-frills regional airline bmibaby ... in the Midlands and the airline will continue to operate from its three existing UK bases of the East Midlands ... to the bmibaby business, enabling it to be an "independent airline with great future prospects. Follow ...

Adwatch (Feb 1) - Top 20 recall: First Choice

By Margaret Johnson, group chief executive, Leagus Delaney, 01 February 12, 12:00

Moneysupermarket meets Virgin Airlines? All the relevant touch points are woven in: flights, car hire, hotel ... . People are becoming their own tour operators, searching out cheap flights and hotels online. Airlines ...

Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign

By Loulla-Mae Eleftheriou-Smith, 26 January 12, 11:39

the benefits of booking with Thomas Cook, whether the price mark, quality of meal on the airline, or other ...

Thomas Cook's marketing chief on the fight to save the 170-year-old business

By Loulla-Mae Eleftheriou-Smith, 26 January 12, 12:00

of booking with Thomas Cook, whether (that be) the price mark, quality of meal on the airline, or other ...

The DIY creative brands

By Adam Woods, 20 January 12, 12:00

as Ryanair. As the airline's spokesman delicately put it once: 'We are driven by price and we don't need a ...

Starwood Hotels & Resorts appoints marketer to head up UK brands

By Loulla-Mae Eleftheriou-Smith, 19 January 12, 12:32

manager for low-cost carrier bmibaby, and marketing manager at Bahraini airline Gulf Air. Hauvespre ...

Brand Builder: Virgin Money

By Alex Brownsell, 19 January 12, 08:00

advantage. This is boring, but important. - Virgin Atlantic has modernised what an airline service can be ...

Google ranked top brand and Dove enters top 20

By Loulla-Mae Eleftheriou-Smith, 18 January 12, 11:31

the best out of their sectors, but did not reach the index's top 20 are Virgin Atlantic within the airline ...

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