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The joy of sex marketing

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 12:00

the public arena that connects to health and wellbeing, whether sex, alcohol or drugs, must never ...

Foster's launches Facebook Timeline app

By Nick Batten, 08 February 12, 12:10

Foster's has become one of the first alcohol brands in the UK to develop an app for Facebook

Change4Life tackles sensible drinking mission

By Gemma Charles, 06 February 12, 08:00

sensible alcohol consumption. ... , such as having alcohol-free days, not pre-loading (drinking at home before going out), swapping to low-alcohol or alcohol free drinks and using smaller glasses. As well as the TV activity, the DoH is launching ...

Do consumers really care about eco-packaging?

By David Benady, 03 February 12, 10:00

by almost 40%, followed by perfumes and cosmetics. Soft drinks (7%) and alcohol (6%) scored lowest when ... Alcoho l: 6% deemed alcohol to have excessive packaging Confectionery: 40% cited confectionery ...

What do you do when the prime minister comes knocking?

By David Benady, 02 February 12, 01:00

, and railed at the drinks industry for supplying cheap alcohol, particularly in supermarkets, for fuelling a ...

Sector Insight: Dark spirits

By Jane Bainbridge, 01 February 12, 12:00

role in 2008. During his marketing career in the softand alcoholic-drinks industries, one of his most ...

Fifa moves to overturn Brazilian beer ban

By John Reynolds, 19 January 12, 01:02

Beer and other alcoholic drinks have been banned in Brazilian stadiums since 2003. Budweiser is among the major sponsors of the 2014 World Cup. Fifa general secretary Jerome Valcke is now visiting ... to have told journalists in Brazil, "Alcoholic drinks are part of the Fifa World Cup, so we're going ...

Diageo backs Jeremiah Weed bourbon-flavoured brews

By Matthew Chapman, 10 January 12, 08:00

Diageo is looking to rival the popularity of Crabbie's Alcoholic Ginger Beer with a campaign

Heineken apes Diageo and signs major global Facebook ad partnership

By Gemma Charles, 08 December 11, 11:40

brands with the greatest number of Facebook fans. Alcohol brands presence on Facebook has been ... underage exposure to alcohol and beer marketing , adding that all content posted by the company's brands on Facebook is in line with the advertising codes and guidelines governing the communication of alcohol ...