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Radox in first brand extension under Unilever ownership

By Loulla-Mae Eleftheriou-Smith, 21 October 11, 11:35

which product is best suited for them and download "ambient music tracks" to help them relax. Cassie ...

Why brands need to go cold turkey on price promotions

By David Benady, 16 September 11, 12:45

are reduced for six weeks for fresh food, and 12 weeks for ambient products. Shock to some The Kantar ...

Editor's Comment: Have you missed the 2012 boat?

By Noelle McElhatton, 27 July 11, 12:00

of guerilla, stunt or ambient activity, however. East London in 2012 is likely to have more sponsor-cops than ...

John Smith's plans Liverpool takeover for Grand National day

By Gemma Charles, 28 March 11, 12:20

in the form of racecourse signage and branding, race card ads and ambient media sites including two grandstand ...

Nokia readies super-cheap phone for emerging markets

By Ed Owen, 09 March 11, 11:04

ambient noise levels may be high, and where the phone may be a household's main music player. A torch ...

Sector Insight: Cooking sauces

By Jane Bainbridge, 08 February 11, 12:30

% on 2010. Wet/ambient sauces are set to maintain their dominance of the sector, accounting for an estimated ...

Morrisons top marketer Maciver out as focus changes

By Daniel Farey-Jones, 06 January 11, 12:50

". He was trading director for ambient categories, having previously been managing director of Netto ... has left his brands director role at Boots to take the role of commercial director, ambient frozen ...

Dr Oetker sells Onken yoghurt and scales back UK operations

By Daniel Farey-Jones, 11 November 10, 05:10

employees. Richard Ilsley, managing director (ambient and chilled) said: "The UK team has worked hard ...

Experiential is dead...

By Mo Saha, 20 October 10, 01:16

We look to the lyrical wisdom of martial artist, philosopher and film-maker Bruce Lee and rapper/entrepreneur Jay-Z to nudge us through our thoughts on the future of our industry. Before we begin, though, we would like to retire the non-word experiential , along with those limping old-timers ambient media ...

Out of home top of mind

By Suzy Bashford, 21 September 10, 09:00

Clever ambient media is one of the few marketing channels that can still genuinely stop people ... that ambient media holds is that it can reach potential customers when they are at their most receptive - when ... Carlsberg's landmark 2007 ambient activity, when the lager brand scattered 5000 in 10 and 20 notes across ...