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Are you suffering from a digital eating disorder?

By Nicola Clark, 25 May 12, 11:30

Consumers as art directors With free apps such as Instagram bringing a fresh level of visual editing ...

Everything Everywhere and Stagecoach trial mobile contactless fares

By Sarah Shearman, 25 May 12, 11:46

The companies have begun a trial on Stagecoach's bus network in Cambridgeshire. It enables bus passengers to receive, store and validate their bus tickets via an app for Quick Tap-enabled Orange phones ... 's and Subway. Separately, Everything Everywhere has partnered with AGA Rangemaster to develop an app ...

Tesco pushes virtual clothes in small London stores

By Matthew Chapman, 25 May 12, 09:39

the clothes directly from their smartphones. Passers-by who have the Aurasma app can point their mobile ...

Pepsi Max unites football and music stars in Facebook app

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 09:06

PepsiCo has launched a Facebook app that gives users a "VIP party experience" with Didier Drogba ... In the sharable Facebook app users can meet and socialise with the footballers as well as five of their own Facebook friends. The app pulls pictures from the user's profile into a narrative to create a unique experience for every user. The interactive app feeds into Pepsi Max's football campaign, which ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

the business. One of the main criticisms of the platform is that developers are not creating as many apps ... this apparent weakness with a humorous swipe at Apple: 'We wanted to avoid having the 100 fart apps available ...

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

23 May 12, 01:00

to the Financial Times sidestepping the Apple store to put its app serverside, or Innocent's 'Tweet and eat ...

My Secret Work Weapon: My iPhone acts as an office when I'm out in the field

By Clare Baker, Marketing director, Absolute Radio, 23 May 12, 12:00

my valuable contacts and I can listen to any of our radio stations at any time through our apps ...

Malibu launches VIP-themed Facebook app as part of summer style activity

By Sarah Shearman, 23 May 12, 11:42

Pernod Ricard is rolling out a Facebook app for its Malibu brand, as part of its Malibutique ... The Malibu VIP app, created by Zone, is an online loyalty programme that features content ... their status, the greater access they get to more content and givaways, such as designer handbags. The app can be accessed from Malibu's UK Facebook page . The app supports Malibu's Malibutique activity ...

Dove seeks 'brand love' with strategic shift to Facebook

By Loulla-Mae Eleftheriou-Smith, 22 May 12, 08:30

." The company has rolled out a "Dove ad makeover" Facebook app in the UK after it tested well in Brazil and Australia. The app allows users to replace "negative" ads for products such as weight-loss supplements ...