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Brand barometer: Carbonated drinks - which is most prominent on the web?

By Gemma Charles, 10 February 12, 03:00

, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...

Groupon reins in marketing spend as it reports loss of $42.7m

By Sarah Shearman, 09 February 12, 11:02

year. The company attributed the net loss to the costs associated with its new international ...

Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line

By Gemma Charles, 09 February 12, 09:10

in December last year". An Advertising Association spokesman added: "We re used to the CFC s hyberbole ...

Sector Insight: Vitamins and supplements

By Jane Bainbridge, 08 February 12, 12:00

-running the day-to-day business of Vitabiotics he sits on the council of the Health Food Manufacturers Association ...

Umbro sidelines John Terry from ad campaigns

By John Reynolds, 07 February 12, 08:30

Terry is to face trial in July, accused of racially abusing QPR player Anton Ferdinand. He was stripped of the England captaincy by the Football Association last week. The Chelsea defender was most recently used by Umbro last August, in a campaign to promote its latest England away kit. An Umbro ...

Brand barometer: Men's deodorants - which is most prominent on the web?

By Gemma Charles, 03 February 12, 02:00

into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other ...

What do you do when the prime minister comes knocking?

By David Benady, 02 February 12, 01:00

remained alert to public sentiment who will protect their brands from negative associations ... . The British Retail Consortium published a new code of conduct and the Advertising Association (AA) set up ...

Brand Health Check: Muller

By Loulla-Mae Eleftheriou-Smith, 02 February 12, 12:00

in the advertising and the associations of Muller being a 'good mood' food. ...

Pampering brands Nivea and Maybelline score well in brand survey

By John Reynolds, 01 February 12, 02:09

. Consumers were asked questions such as, "Is this a brand you are proud to be associated with?" and "Is ...

Tablets for kids help Leapfrog rule toy fair

By Ben Hall, 01 February 12, 08:57

The LeapPad, which is pitched as a learning tablet for four- to nine-year-olds, was voted Toy of the Year by retailers last week at the British Toy and Hobby Association's Toy Fair. Sales were driven by strong word-of-mouth marketing and social media sites, without TV advertising, according to Chris ...

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