Search Results for: Aviva

Search headlines only Include Brand Republic articles

Results 1 - 10 of 236 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5 ...

RAC hires John Orriss to head marketing

By Matthew Chapman, 23 May 12, 11:00

review being run by the US private equity company's procurement team. Last year, Aviva sold the RAC ...

Brand barometer: Car insurers, which one is most prominent online?

By Gemma Charles, 18 May 12, 08:30

Admiral is the most prominent, followed by Aviva

Female marketers make their mark on Power 100

By Nicola Clark, 17 May 12, 01:00

Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

rewarding those prepared to take risks and support creative ideas. Mathieu pipped Amanda Mackenzie, Aviva ...

Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum

10 May 12, 12:00

MAYBE - Jan Gooding, Global marketing director, Aviva The one thing we know about social media is that news travels incredibly fast to huge numbers of people and inspires action. Any brand ... at Aviva has shown us the importance of listening and being prepared to engage authentically in this space ...

Editor's Comment: Unilever's Paul Polman: a CEO worth every penny

By Noelle McElhatton, Noelle.McElhatton@haymarket.com, 09 May 12, 12:00

It's easy to be cynical about chief executives these days. Andrew Moss of Aviva is the latest scalp

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

By Andrew McGuinness, founding partner at Beattie McGuinness Bungay, 08 May 12, 09:00

High on the 24th floor of Aviva's offices this week, I was struck by the words of its chief marketing officer, Amanda Mackenzie. Paraphrasing, it went something like, "Advertising is infrastructure ... credit for an amazing turnaround. Crucially, brands are joining in numbers: Aviva, Barclays; Google ...

Adwatch (May 2) Top 20 recall: Audi

By Jamie Maker, director, Brave, 02 May 12, 08:00

( ) Confused. com Wordley Production, Hornet Inc/PHD 44 5 ( ) Aviva ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

, Pull-Ups Kimberly-Clark McDonald s Recruitment VCCP Aviva Marketing leadership ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...

When social media turns bad: dealing with negative comments

By David Benady, 26 April 12, 12:00

responsible may feel they have little choice but to pull it. Aviva and Downton This was the case with Aviva's Downton Abbey idents last year, which told the true story of a man who lost his job after a motorcycle accident. Kevin Peake, Aviva's director of sponsorship and brand, says the company acted ...