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VisitWales top marketer exits for Cardiff & Co

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 01:05

Pride replaces Richard Thomas, who is leaving to take up an appointment at BBC Wales. Pride will take up his position at Cardiff Co at the end of the month. It is unclear who will replace him at VisitWales. Cardiff Co is a public-private partnership that promotes the Welsh capital and its region ...

The joy of sex marketing

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 12:00

, at least. I listened to a BBC ad from the 50s or 60s where British women were encouraged to lie back ...

Sports Relief launches mobile app to drum up support

By Sarah Shearman, 07 February 12, 10:15

2012, will be televised on the BBC. Follow Sarah Shearman on Twitter @Shearmans ...

BT to sponsor 'London Live' Olympic entertainment events

By Matthew Chapman, 07 February 12, 08:30

, with other sponsors, including Lloyds TSB, involved as well as BT. BBC coverage of the Olympics ...

Unilever personal care brands sponsor British Lotus F1 Team

By Loulla-Mae Eleftheriou-Smith, 06 February 12, 01:40

. In July last year, the BBC announced it was sharing its live rights to broadcast F1 with Sky Sports ...

M&S launches first Samsung TV app

By Matthew Chapman, 02 February 12, 11:31

with media companies. Apps currently available via the Samsung Smart TV App store include BBC iPlayer ...

The DIY creative brands

By Adam Woods, 20 January 12, 12:00

of marketing Sarah Owen, formerly of creative agency BBH and the BBC. 'Everyone who works at 4Creative is a ...

Google ranked top brand and Dove enters top 20

By Loulla-Mae Eleftheriou-Smith, 18 January 12, 11:31

The YouGov BrandIndex measures consumers' perception of brands on a daily basis across quality, value, customer satisfaction, corporate reputation, general impression and likelihood of consumers to recommend the brand. The top-six brands in the index for 2011, which include the BBC, Heinz and Sony ...

LoveFilm expands TV content with ABC deal

By Sarah Shearman, 16 January 12, 10:38

deals with BBC Worldwide and ITV this month, to enable users to stream their content. Netflix's UK and Ireland service also has TV content deals with BBC Worldwide and ITV, as well as Channel 4, but does ...