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Helen Edwards: Who takes responsibility for a brand's past mistakes?

By Helen Edwards, 08 February 12, 12:00

of BSkyB. ...

What do you do when the prime minister comes knocking?

By David Benady, 02 February 12, 01:00

its advertising is. However, Christian Cull, the former BSkyB and TUI communications chief, says ...

Storytelling still the key in a complicated world

By Toby Smeeton, Sunday, 31 January 12, 12:00

of the Year 2009 Sunday's clients include Allianz, BSkyB, Boden, M S, Royal Marsden, Serco, Strutt ...

News International marketer Dawe to leave newsprint for HarperCollins

By Arif Durrani, 16 January 12, 01:39

". Barnaby s previous experience includes senior positions at Turner Broadcasting, Heart FM, BSkyB ... of marketing roles at BSkyB, including director of marketing at Sky Networks. Follow Arif Durrani ...

Sky restructures marketing teams

By Maisie McCabe, 12 January 12, 04:40

BSkyB has made a number of changes to its sales and marketing group and confirmed the appointment

ITV strengthens marketing department

By Maisie McCabe, 11 January 12, 11:04

for BSkyB-owned Sky Movies from September 2005. Earlier in his career Gilshan also worked on the media ...

Agency of the Year 2011: The Judges

13 December 11, 09:00

Russell, Marketing strategy director, BSkyB Russell joined Sky in 1998, having worked for Boots ...

Market Research Agency of the Year: Brainjuicer

By Gemma Charles, 13 December 11, 09:00

. After a tough recession, 2011 was the turnaround year for the young business as it picked up BSkyB ...

Xbox Kinect joins Sky in placement-deal first

By Sarah Shearman, 07 December 11, 01:37

. Through the tie-up, Xbox became the first brand to strike a product-placement deal with a BSkyB ... that the platform offers.' Jason Hughes, head of branded content at BSkyB, said Xbox was "a natural fit" within ...