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Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

and media pushes and target younger consumers. - Adopt aggressive football-boot seeding - it worked ...

Weight Watchers appoints Davidson to head marketing

By Matthew Chapman, 11 May 12, 01:18

marketing director roles at Levi Strauss, L Oreal UK, Lasminute.com and the Boots beauty brands ...

Boots revamps pharmacies to reflect specialities

By Matthew Chapman, 04 May 12, 01:20

Boots is introducing a new look and feel to all of its pharmacies after a reappraisal ... the different specialist services provided in store. Peter Bainbridge, director of pharmacy at Boots UK, said ... in pharmacies in their areas. Boots will use iconography to flag up an individual pharmacy s speciality ... , with more due to be rolled out in the future. Helen Jeremiah, head of healthcare marketing at Boots UK ...

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

By Richard Warren, Joint chief executive, DLKW Lowe, 25 April 12, 12:00

( ) Boots Mother/OMD UK 40 4= ( ) OXO Dare/Starcom 39 4 ...

Tobacco branding ban debate: reaction from all sides

By Matthew Chapman, 13 April 12, 02:00

you get tobacco products sold out of car boots and the backs of pubs. Circumventing all the age ...

Sector Insight: Crisps and salty snacks

By Jane Bainbridge, 04 April 12, 08:53

was in marketing with Boots and Kraft. Winners and losers in the crisps and salty snacks sector ...

Helen Edwards: How Tesco can learn from Starbucks

By Helen Edwards, PPA Business columnist of the year, 28 March 12, 09:00

the core skincare range and refocused attention back to Boots as the brand's sole high-street retailer ...

Adwatch (Mar 28) top 20 recall: Boots

By Dom Boyd, Partner, planning and strategy, DDB UK, Tribal DDB, 28 March 12, 12:00

Skip to tables It's five years since Boots gave us a masterclass in retail marketing with its ... . This seems to be where Boots has ended up. Still flogging '3 for 2', under a generic promise of 'feel good ... customers coming through the door, buying a bit of product and feeling good about Boots. Sometimes ...

Sector Insight: Beauty Retail

By Jane Bainbridge, 28 March 12, 12:00

Fagan, marketing director, Boots Fagan has been marketing director at Boots since July 2007 and before this she was managing director of Boots Opticians. This is her second stint at Boots ... Boots . Still the largest retailer in the beauty and personal care market and sales rose 1% to 2.1bn ...