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West Brom replaces Bodog with Zoopla

By John Reynolds, 25 May 12, 12:35

months. The deal with Zoopla.co.uk, an online property brand owned by Daily Mail General Trust (DMGT ... foray into sport sponsorship. The deal means that the Zoopla brand will appear on the West Brom shirts of the players, along with branding at its home ground, the Hawthorns, on official club ...

Nivea signs Euro 96 team mates for skincare push

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:05

Nivea, the Beiersdorf-owned skincare brand, is upping the activity around its sponsorship ... In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand and David Seaman. The three players are shown shaving in front of the bathroom mirror, while ...

Everything Everywhere and Stagecoach trial mobile contactless fares

By Sarah Shearman, 25 May 12, 11:46

with transport operator Stagecoach Group to bring near field communication (NFC) technology to buses and trains

Are you suffering from a digital eating disorder?

By Nicola Clark, 25 May 12, 11:30

in its own right. THE UPSHOT What brands need to know about the new visual economy ... to the masses, consumers expect more from brands, which must not fall behind their consumers in terms of design expertise. Beyond co-creation brands as editors Media commentators have warned that many companies ...

NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

organisations, but can it finally build the brand in the UK this year? ... of the latter sport in the UK. Nonetheless, the NBA views the UK as a key market to grow the brand. In March ... -sport image. Marketing spoke to Darrell McLennan Fordyce (right), senior director, marketing communications ... challenger brand in the UK and this forms a big part of what we do marketing-wise. In the UK, football ...

Brand barometer: Coffee shops, which one is most prominent online?

By Gemma Charles, 25 May 12, 08:30

Starbucks is the most prominent, followed by Costa

From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

The role of the brand manager has changed beyond recognition; today's practitioners are more akin ... communication to every possible touchpoint - has contributed to the dispersal of the brand manager's authority ... , the Smirnoff brand manager communicates with 1m people, twice a day - with instant feedback. 'When I was a ... 's, former head of brand communications Claire Harrison-Church built a specialist content team devoted ...

Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

for more "relevant and innovative" ways to build the brand through digital channels. ... revealed it to be the third most engaged-with brand in the UK on Facebook, scoring an engagement level of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ... manufacturer's Facebook and Twitter accounts, as well as supporting brand activity such as product launches ...

Tesco gives ready meals multimillion-pound revamp

By Matthew Chapman, 24 May 12, 12:44

Radio and outdoor activity launched today (24 May). Tesco is relaunching its entire range of ready meals and as well as revamping the recipes, it has also overhauled the packaging. This follows the recent launch of the retailer's Everyday Value own brand range . The first lines to be upgraded ...