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Brand barometer: Carbonated drinks - which is most prominent on the web?

By Gemma Charles, 10 February 12, 03:00

Coca-Cola has the highest share of voice while 68% of conversations about Lucozade focused on its use for treating medical conditions.

VIDEO: Audi 'believes there is growth in the UK market', says Chambers

By Ben Hall, 10 February 12, 02:20

that the brand is set to increase its UK annual marketing budget by 15% year-on-year, with an added focus ...

Marketing Guru on... keeping ahead of the youngsters

By Will Harris, 10 February 12, 02:00

and self-aware enough (and it sounds like you might well be), you will reappraise your personal brand ... of the Conservative Party and launch marketing director of the O2 brand. ...

Betfair to knock rivals for the first time in campaign

By John Reynolds, 10 February 12, 01:19

last year, Betfair radically overhauled its sport sponsorship activities by introducing four brand ambassadors. The brand signed up former England cricketer Michael Vaughan, retired rugby star ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

By Alex Brownsell, 10 February 12, 12:00

The head of UK marketing for Audi is aiming to protect the brand's premium positioning while ... Just a few miles from Audi's eye-catching flagship brand centre in West London, where Marketing ... performance, becoming the fifth-biggest-selling brand in the country, with a market share of almost 6 ... to the Society of Motor Manufacturers and Traders, the brand sold a staggering 14% more new cars in the UK ...

The joy of sex marketing

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 12:00

From producers of condoms to retailers of sensual accessories, sex-related brands still walk a fine ... conveying aspirational desires. Brands in sectors from chocolates to restaurants to travel are gearing up ... Healthcare launches condom brand Skyn (see box). Ann Summers and Coco de Mer, purveyors of all things sex ... challenge for these brands' marketers. Sensitive to responsibilities ' This is a rich, emotional ...

Brands struggling to follow consumer journey online, finds IAB

By Sarah Shearman, 10 February 12, 11:52

Over half of brands still struggle with following and understanding the journey of a potential ... marketers from across all sectors, including entertainment, retail, FMCG and automotive, 53% of brands had ... for marketers, according to the IAB. It also found that only 13% of brands feel they have sufficient amount of performance data to help them with attribution modelling. Search integration is still a challenge for brands ...

Google to launch 'own-brand entertainment hardware'

By Matthew Chapman, 10 February 12, 11:20

Google is developing an own-brand, home-entertainment system that streams music wirelessly through ... The launch of such a device would mark the first time Google has designed and marketed a consumer electronic device under the Google brand. Google has declined to comment on the speculation that was kicked off by a Wall Street Journal story . News of the device is based on a filing with the Federal ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

By David Benady, 10 February 12, 10:00

Breaking a brand into the mainstream is a big challenge. David Benady asks whether it is possible ... Mainstream brands built without the aid of TV advertising abound these days. One need look no further than online brands Google, Facebook and LinkedIn or grocery names Innocent, Green Black ... one marketing career has been built upon a beautifully executed 60-second spot. Yet many brands ...

Exploring licensing's new gaming frontier

By Eva MacIntosh, 10 February 12, 10:00

The explosion in popularity of mobile and digital games and their characters has made brand ... Digital characters and games are transforming the brand-licensing industry as they take ... is creating challenges for the brand-licensing industry, as such properties exploit their new-found success by expanding into toys, clothing, TV shows, magazines and computer games. Brand licensing has historically ...