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NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

is king, so we have to do a lot, not just to raise awareness of the brand, but our products too ...

Subway out-muscles McDonald's on Facebook

By Gemma Charles, 21 May 12, 08:30

After just a year in operation, Subway s fanbase has reached 245,231 while the UK McDonald s page stands at 231,089. It also has higher levels of engagement than the burger giant which, according to the Facebook metric, has 2,257 consumers "talking about it", more than 6,000 less than Subway ...

John Lewis partners Kuoni for first 'shop within a shop'

By Matthew Chapman, 18 May 12, 01:17

Cox Kings has ended. Rob Martin, new-business manager at John Lewis, said: "We already have a ...

Brand Health Check: Vertu

By Kim Benjamin, 17 May 12, 12:30

, the market is shifting. Convergence is key and the iPhone is king. Even luxury consumers ignore size and call ...

McDonald's launches content portal in latest phase of UK 'McMakeover'

By John Reynolds, 15 May 12, 08:30

the health impact of its burgers. After a wholesale revamp of its restaurants and menu options, as well ... criticism centred on the wisdom of allowing consumers to ask questions such as: Do your burgers contain ...

Paul Smith

14 May 12, 12:00

of England governor Mervyn King. The elegant lines and attention to detail are as much a trademark ...

2012: The year of NFC contactless payments?

By Sarah Shearman, 11 May 12, 12:00

. However, with so many brands - from Asda to Burger King - having invested in this area, and the hotly ...

Sainsbury's chief praises marketing as annual revenue hits £22.3bn

By Matthew Chapman, 09 May 12, 11:15

Sainsbury's chief executive Justin King has claimed marketing initiatives such as Brand Match have ... , including the 'Live Well for Less' brand positioning and Brand Match price promise. Justin King, chief ... Sainsbury's price perception whilst retaining the benefits of our heritage in quality and service." King ... . During today's (9 May) analysts' call, King said "the core to our success is the access to data we have ...