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Marmite aims to spread love with Facebook e-cards

By Sarah Shearman, 10 February 12, 09:15

shifted away from using social media simply for fan acquisition and was to focus more on social CRM ...

Social brands: Unilever shifts focus from social media to word of mouth

By Nicola Clark, 08 February 12, 11:20

CRM programmes and trigger advocacy through word of mouth." Magnus Cormack, director of strategy ...

Brands and content: what's the story?

By Mark Lonergan, August Media, 31 January 12, 12:00

. The results are great. ' IKEA marketing team. *Source: IKEA Family live CRM survey, 2010 From ...

Clarins goes for direct sales with digital rollout

By Loulla-Mae Eleftheriou-Smith, 27 January 12, 11:44

president, digital, CRM and e-commerce at Clarins Group, said: "We have successfully launched or re ... believe this is a strong asset for our brands." Rival cosmetic brand L'Oreal launched its first CRM ...

Why should brands worry about Europe's data protection proposals?

By Charles Ping, 26 January 12, 09:00

chairman of the Direct Marketing Association and head of CRM at Guardian News Media. ...

Forward Thinking Essays 2012: Access all areas, Martin Ryan, CPM (UK)

By Martin Ryan, CPM (UK), 24 January 12, 08:00

-to-face conversations in-store. Our own CRM solution, RetailForce, allows us to maintain interactions with our ...

TAG Heuer switches CRM strategy to boost sales

By Matthew Chapman, 19 January 12, 08:10

Luxury watch brand TAG Heuer is ramping up its CRM activity in an attempt to achieve a sales uplift ... sport calendar. Digital and CRM specialist Tangent Snowball has been tasked with the relaunch of TAG Heuer's CRM strategy. Helen McCall, account director at Tangent Snowball, said: "TAG Heuer is a brand ...