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Brand barometer: Coffee shops, which one is most prominent online?

By Gemma Charles, 25 May 12, 08:30

groupings, such as channel authority, interaction, content dynamic, competitor analysis, etc ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

/earned space, to create integrated communications across all channels' - is far more complex (especially ...

Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

for more "relevant and innovative" ways to build the brand through digital channels.

Lufthansa introduces Berlin routes

By Loulla-Mae Eleftheriou-Smith, 24 May 12, 11:50

approach to the assessment of available media channels, all of which will be essential in attracting ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

to winning over customers. With so much music now being consumed via digital channels such as Spotify ... couldn't get tickets were able to watch it on the brand's dedicated YouTube channel. CASE STUDY ...

Most businesses lack effective single customer view, finds survey

By Daniel Farey-Jones, 24 May 12, 10:46

that their business holds across multiple channels." The research showed that even the group that had an effective single customer view had only integrated an average of 3.2 channels out of 6.65 through which ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

of these rivals, Microsoft posted revenues of $17.4bn ( 10.8bn) for the quarter ending 31 March, a 6% increase ... . STAT ATTACK $3.4bn - Microsoft's global spend on marketing and sales for the quarter ending 31 ...

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

23 May 12, 01:00

is happening in the UK; look at how Costa, O2, Barclays and Eurostar use digital to influence all channels. Channel 4's genius idea to launch 4seven, which will transmit content that generates the most online buzz, via a traditional TV channel, shows the tail is beginning to wag the dog. You have only to look ...