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Exploring licensing's new gaming frontier
by expanding into toys, clothing, TV shows, magazines and computer games. Brand licensing has historically ...
Jennifer Saunders fronts 'Choccy Philly? Don't Be Silly' campaign
the central part of an overall 3.2m campaign, which also runs across digital, PR and in-store activity ...
Simon Calver quits LoveFilm for Mothercare
Calver will join the 50-year-old retailer, which also owns the Early Learning Centre, in April. Mothercare's previous chief executive Ben Gordon stepped down in November following a sales slump at the company's UK operations. Mothercare is closing a number of high street stores to focus on its ecommerce ...
Adwatch (Feb 8) top 20 recall: Currys/PCWorld
company that brought us Darth Vader visiting the store before Christmas? And this question invites many ... : a sales ad. It won't do much to establish the idea of a more helpful electrical store ...
Sports Relief launches mobile app to drum up support
The Sport Relief in Your Pocket app, created by Chroma, is available to download today (7 February) for free from the App Store and Android market. It features regular updates from all Sport Relief challenges, as well as images and video content from the celebrities involved, including Miranda Hart, Gary ...
All Her Majesty's brands: 10 brands the Queen can't live without
Manufacturers to the Queen . 4. Dresses: Angela Kelly You won t find her brand in department stores ... 's grand-daughter-in-law, the Duchess of Cambridge, is an habitue of John Lewis King s Road store, Peter ... : Rigby Peller Upmarket bride-to-be s favourite knickers and bra store Rigby Peller was granted ...
Marketers need to work on loyalty activation, research claims
to their mobile usage. Some 48% said they would prefer a voucher to spend at a high-street store, against only ... a voucher for another high-street store. Belnikoff said: "The success of schemes like Tesco ...
Barbour shells out on search ads to fight fakes
Barbour, the luxury clothing brand, is buying search ads telling people 'Don't get caught buying
Supermarket sweep for in-store Wi-Fi
All the big four supermarkets are now trialling Wi-Fi for customers in their stores. ... customers like best". Morrisons has rolled out Wi-Fi to caf s in nine of its "stores of the future ...
M&S launches first Samsung TV app
with media companies. Apps currently available via the Samsung Smart TV App store include BBC iPlayer ... the Smart TV app store across the world, as consumers embrace the format. A Smart Hub interface ...
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