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NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

including Adidas, American Express, Cisco and Coca-Cola. In Europe, we are always looking for commercial ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

with artists and their fans. Coca-Cola, which has a relationship with the music industry that dates back ... evolution Daniel Ek, co-founder and chief executive of Spotify, described the Coca-Cola deal as a ... with Coca-Cola for its Olympics 'Move to the beat' activity, recording with a brand is no different from ...

Vimto partners with Vevo to target teens

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 10:30

. Compared to other carbonated drinks, sales of Vimto are relatively small. Market leader Coca-Cola ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

Microsoft 76,651 -2% 0 6 Coca-Cola 74,286 1% 1 7 Marlboro ... /A * The Brand Value of Coca-Cola includes Lights, Diets and Zero ** The Brand Value of Budweiser ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...

High times for booming energy-drinks sector

By Loulla-Mae Eleftheriou-Smith, 10 May 12, 12:45

) Lucozade, and Coca-Cola's Relentless (see table, right). Last year, it gained 17% in value share ... -term success of energy-drink brands. BRAND VIEW: Sam Grant, marketing manager, Coca-Cola's Relentless Energy ... 't buy into the appeal of shots. What is the future for the sector? At Coca-Cola, the launch ...