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Heathrow creates 'royal runway' for Diamond Jubilee

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:25

will be collected from consumers to be sent to the Queen. The activity comes amid a Heathrow marketing campaign ...

Are you suffering from a digital eating disorder?

By Nicola Clark, 25 May 12, 11:30

, or whether this was some kind of digital eating disorder, whereby you forgo dining in favour of displaying ...

Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch ...

Tesco pushes virtual clothes in small London stores

By Matthew Chapman, 25 May 12, 09:39

to help us to reach new customers. The launch of the partnership comes at a difficult time for Autonomy ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

's success comes at the expense of Brand B, without increasing total sales, the war brings no benefit ...

Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

, aimed at "contemporary and open-minded, sophisticated and daring" consumers. The appointment comes ...

Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 12, 12:00

Universal appeal...could be a huge online hit 7 / 10 Just when you thought it was safe to set aside the tissues after being put through the emotional wringer by Procter Gamble s Best job Olympic campaign, along comes another ad that is sure to put a dent in even ...

Google's Schmidt says he 'disagrees' with EU competition concerns

By Sarah Shearman, 24 May 12, 11:35

Schmidt was sent a letter by the European Commission on Monday that gave Google a "matter of weeks" to come up with remedies to concerns from rivals over its dominance of the search market ... areas of the law Google has violated "it will be very difficult for me to speculate". He said ...