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RB takes to Facebook to sell Cillit Bang extension

By Loulla-Mae Eleftheriou-Smith, 09 February 12, 10:10

that we can tailor the Facebook page and our offers and competitions quickly and precisely." The new product launch is being supported with digital activity across social media, using competitions and games ...

Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line

By Gemma Charles, 09 February 12, 09:10

". The report highlighted the use of brand characters, animations, games, competitions, promotions, videos ...

Brand Health Check: Fitness First

By Matthew Chapman, 09 February 12, 08:00

year acquired the 55 Esporta clubs, giving it a total of 122 locations. In a highly competitive ...

Feel Good Drinks in Mamma Mia! promotion

By Loulla-Mae Eleftheriou-Smith, 08 February 12, 01:22

, with a consumer competition to win tickets to the 'Mamma Mia!' show, a backstage tour to meet the cast ... brand Una, to award 50 worth of products to winners of the competition. The promotion drives ... the competition. In November last year, Feel Good Drinks signed a deal with Warner Brothers to be the official ...

Social brands: Unilever shifts focus from social media to word of mouth

By Nicola Clark, 08 February 12, 11:20

, they are often just people that have been recruited by competitions and they aren't really engaged." Clara ...

Simon Calver quits LoveFilm for Mothercare

By Sarah Shearman, 08 February 12, 09:20

at a time when it faces heightened competition from Sky and the newly launched Netflix . LoveFilm ...

City Index to boost brand with integrated push

By Matthew Chapman, 08 February 12, 08:00

the competition by drawing attention to what it considers to be its unique selling points. City Index ...

Unilever personal care brands sponsor British Lotus F1 Team

By Loulla-Mae Eleftheriou-Smith, 06 February 12, 01:40

of speed and fierce competition of Formula 1 racing falls right at the heart of what our consumers ...

BT broadband customer base reaches 6.1 million

By John Reynolds, 03 February 12, 09:58

The race for broadband customers is becoming increasingly competitive, with brands such as Sky, Virgin Media and BT running big advertising campaigns to lure in customers. BT today (3 February) said that overall, it had added 262,000 customers to its broadband network in the period, 56% of them (146,000) were ...