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VIDEO: Audi 'believes there is growth in the UK market', says Chambers

By Ben Hall, 10 February 12, 02:20

Highlighting why he thought Audi was successful, Chambers added: "Our design really stands out...people love our cars. They're understated, beautiful and extremely well made". Chambers said Audi must continue to increase its presence in the digital space and focus on consumer support. "People used to go ...

Marketing Guru on... keeping ahead of the youngsters

By Will Harris, 10 February 12, 02:00

-guess the creative whims and desires of consumers a generation or more below. That's why you see older marketing ...

The joy of sex marketing

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 12:00

line when marketing their goods to the public, writes Loulla-Mae Eleftheriou-Smith. ... is definitely a risk of (patronising) consumers, which is why we do our homework - qualitative as well ... about protection and hygiene, or you can look for an emotional benefit to consumers and be braver ... -on-skin sensation' . 'Consumers will experience something completely different with Skyn,' says McCool. 'If you ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

By Alex Brownsell, 10 February 12, 12:00

to have those discussions about building an emotional relationship with consumers.' Long ... forward and connect with the customer. Consumers change, so the brand needs to evolve.' Despite ... it is those that discover a 'creative spark' which will attract consumer interest. ' People have over ...

Brands struggling to follow consumer journey online, finds IAB

By Sarah Shearman, 10 February 12, 11:52

consumer online, known as attribution modelling, according to new research from the Internet Advertising ... increased the propensity for broken consumer journeys to occur, which means attribution is more challenging ...

Google to launch 'own-brand entertainment hardware'

By Matthew Chapman, 10 February 12, 11:20

The launch of such a device would mark the first time Google has designed and marketed a consumer electronic device under the Google brand. Google has declined to comment on the speculation that was kicked off by a Wall Street Journal story . News of the device is based on a filing with the Federal ...

Exploring licensing's new gaming frontier

By Eva MacIntosh, 10 February 12, 10:00

marketing officer. 'To develop any good licensing programme, you have to do it cleverly. We could dish out ... of a good thing, or too little. NEED TO KNOW Brand-licensing advice for the new digital ... much, but consumers understand it very quickly,' he explains. 'You have to be very strategic in your ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

By David Benady, 10 February 12, 10:00

, whether retailers, packaged goods or technology products, can still achieve a great deal solely through ... approach to consider, as it can prove good value for money, provided the right programme is chosen. Alps ...

Cookie consent: how to stay on the right side of the law

By Rachel Barnes, 09 February 12, 11:30

the use of these data-capture files and how to ensure consumers are opted in. According to new ...

RB takes to Facebook to sell Cillit Bang extension

By Loulla-Mae Eleftheriou-Smith, 09 February 12, 10:10

direct-to-consumer (DTC) platform, within Facebook, for its UK audience. The move is expected ... , and some fun interaction" for consumers. The Cillit Bang Facebook page and shop, http://www.facebook.com/CillitbangUK , allows consumers to buy the product direct from the Facebook page, without having to pay for postage ...