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Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

' global corporate vision, as it seeks to move on from its 2010 vehicle-recall crisis. Follow Sarah ...

NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

, such as our merchandise and our TV broadband offering, NBA.tv. The NBA has a powerful brand identity and logo ...

Adrian Mooney to head up EMEA marketing team at Tata Global Beverages

By Gemma Charles, 24 May 12, 09:56

for the year ended 31 March. Last week, as part of its first attempt to build its corporate brand outside ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

commentators have claimed that Xbox's strong brand identity is due to it being widely perceived as separate ...

Media360: Virgin Media marketing chief on David Tennant signing

By Daniel Farey-Jones, 23 May 12, 12:45

in the idents," he said. "Some of those idents with people showing credits are actually customers, some ...

Helen Edwards: Why borderline decisions can make or break a brand

By Helen Edwards, PPA Business columnist of the year, 23 May 12, 08:30

chooses where to build a factory, locate a corporate headquarters or hold a global conference based solely ...

Yell loses marketing chief Ashmore amid overhaul

By Matthew Chapman, 22 May 12, 08:30

corporate brand being used in conjunction with its latest strategic initiatives. Following Ashmore ...

Female marketers make their mark on Power 100

By Nicola Clark, 17 May 12, 01:00

Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...

What happens when you are too busy to go to the toilet

By Nicola Clark, 16 May 12, 03:00

streamlined, efficient and focused. We are at a pivotal point in corporate history, where students can ... by the titles, positions and politics of the hierarchical corporate world. They advocate an 'idiocracy' under which good ideas trump elaborate job titles. - Deserving recognition Corporations relying ...