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Nivea signs Euro 96 team mates for skincare push

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:05

. The ad, by DraftFCB, is supported by print, digital and viral activity, with an emphasis on Nivea's current digital activity around the sport, called 'The Great Football Experiment' . This features a ...

Heathrow creates 'royal runway' for Diamond Jubilee

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:25

will be collected from consumers to be sent to the Queen. The activity comes amid a Heathrow marketing campaign ...

Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers ... to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch, with the strategy behind the campaign to promote how it is fun to drive, by focusing on the driver, rather than ...

Are you suffering from a digital eating disorder?

By Nicola Clark, 25 May 12, 11:30

plate of food placed before him, before frantically uploading them to multiple social-media platforms ... , or whether this was some kind of digital eating disorder, whereby you forgo dining in favour of displaying ... voiced concerns about the potential disparity between 'shares' on social-media platforms and sales ...

NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

and former NBA players are on the social-media site, and between league, team and player profiles, more than ... to crystallise that. Using social media is key. We have NBA star players (from the UK) such as Luol Deng, who ...

Pepsi Max unites football and music stars in Facebook app

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 09:06

unique experience for every user. The interactive app feeds into Pepsi Max's football campaign, which ... able to act as a Remix DJ and play around with the song. Claudia Lagunas, director new media and digital, PepsiCo International, said: "Pepsi and its parent company PepsiCo have a legacy of implementing ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

. Globalisation, retailer power, the growing importance of customer experience, social media - over the past 20 ... internal communication and engagement as external. Then there's the explosion of social media. 'When I ... well for less' and 'Feed the family for 50'. The team's primary focus isn't paid-for media but 'owned ...

Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks ... media strategy. Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ... Jaguar is already active in the social media space and in some recent research by iProspect ... of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ...

Tesco gives ready meals multimillion-pound revamp

By Matthew Chapman, 24 May 12, 12:44

campaign, with the slogan '20% more at no extra cost'.

Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 12, 12:00

Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T ... by Procter Gamble s Best job Olympic campaign, along comes another ad that is sure to put a dent in even ... she stays in safe hands . The ad is already picking up a lot of social-media shares ...