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VIDEO: Audi 'believes there is growth in the UK market', says Chambers

By Ben Hall, 10 February 12, 02:20

continue to increase its presence in the digital space and focus on consumer support. "People used to go ... on digital channels. Audi will be focusing on making its online experience more intuitive, supporting ...

Marketing Guru on... keeping ahead of the youngsters

By Will Harris, 10 February 12, 02:00

's no longer a trade-off between youthful and experienced marketers, but between analogue and digital marketers ... and SEO and you do, then your career will probably outlast his. Become a digital expert: no one cares how ...

VisitWales top marketer exits for Cardiff & Co

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 01:05

off with a social media push. Follow John Reynolds on Twitter @johnreynolds10 ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

By Alex Brownsell, 10 February 12, 12:00

-the-line campaigns and an increased focus on the digital customer journey. He observes that, while car-buyers could ... be used for digital display ads across key websites such as MSN, Yahoo!, the Guardian, Elle, Grazia ...

The joy of sex marketing

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 12:00

with to make sure we get them right. When it comes to the use of social media, part of our marketing ...

Brands struggling to follow consumer journey online, finds IAB

By Sarah Shearman, 10 February 12, 11:52

The IAB surveyed 123 marketers and digital marketers from top 200 advertisers in the UK, between ... that there is greater opportunity to integrate search into the wider media mix. The survey of marketers found that online display and social media are most integrated with search in campaigns, at 65% and 62% respectively ...

Exploring licensing's new gaming frontier

By Eva MacIntosh, 10 February 12, 10:00

The explosion in popularity of mobile and digital games and their characters has made brand ... Digital characters and games are transforming the brand-licensing industry as they take ... in Helsinki last November, while other digital success stories are preparing for a merchandising onslaught ... , then moved into other media. It would happen over a period of years and some properties would eventually ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

By David Benady, 10 February 12, 10:00

small brands is 160,000, with 100,000 of media, and another at 225,000. He says big savings can ... Even with media deflation - TV is as cheap in real terms as in 1986 due to increased viewing ... to digital bringing hundreds of new channels. This supply boost has depressed the cost of advertising, making ...

Brand barometer: Social media performance of RBS

By Gemma Charles, 10 February 12, 09:00

Insight into the social media performance of the Royal Bank of Scotland over the last five months. ... Social brand tracker RBS' high reach score was the result of the backlash following a week of controversy, Bonus and knighthood shenanigans brought satisfaction levels to an all-time low. Methodology: The Social Media Reputation (SMR) score provides a benchmark to gauge brands respective ...