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Brand barometer: Carbonated drinks - which is most prominent on the web?

By Gemma Charles, 10 February 12, 03:00

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Marketing Guru on... keeping ahead of the youngsters

By Will Harris, 10 February 12, 02:00

Senior practitioners should not be cowed by the idea that marketing is a young person's game, says ... 's no longer a trade-off between youthful and experienced marketers, but between analogue and digital marketers ... will work has real value. Your second option is to surrender all claims to be a day-to-day marketer ... -guess the creative whims and desires of consumers a generation or more below. That's why you see older marketing ...

VIDEO: Audi 'believes there is growth in the UK market', says Chambers

By Ben Hall, 10 February 12, 02:20

Dominic Chambers, marketing director, Audi UK says after a 'strong year' for the car manufacturer ... continue to increase its presence in the digital space and focus on consumer support. "People used to go ... that the brand is set to increase its UK annual marketing budget by 15% year-on-year, with an added focus on digital channels. Audi will be focusing on making its online experience more intuitive, supporting ...

VisitWales top marketer exits for Cardiff & Co

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 01:05

VisitWales top marketer Roger Pride is leaving the Welsh tourism body to take up the role

Betfair to knock rivals for the first time in campaign

By John Reynolds, 10 February 12, 01:19

Betfair is to name rival bookies for the first time as part of its new Europe-wide marketing

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

By Alex Brownsell, 10 February 12, 12:00

The head of UK marketing for Audi is aiming to protect the brand's premium positioning while ... Just a few miles from Audi's eye-catching flagship brand centre in West London, where Marketing meets Dominic Chambers, the marque's recently appointed head of UK marketing, motorists battle ... the possibility of a collapse. British automotive marketers will wince at the painfully obvious metaphor ...

The joy of sex marketing

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 12:00

line when marketing their goods to the public, writes Loulla-Mae Eleftheriou-Smith. ... bit embarrassing, on the CV. Yet the marketing of sex-related products presents a rare array ... for Valentine's Day, a key marketing event in the calendar. However, for those whose business is squarely ... a sensitive, often awkward, subject for the UK market. Getting the balance right is the biggest ...

Brands struggling to follow consumer journey online, finds IAB

By Sarah Shearman, 10 February 12, 11:52

The IAB surveyed 123 marketers and digital marketers from top 200 advertisers in the UK, between ... marketers from across all sectors, including entertainment, retail, FMCG and automotive, 53% of brands had ... for marketers, according to the IAB. It also found that only 13% of brands feel they have sufficient amount ...

Google to launch 'own-brand entertainment hardware'

By Matthew Chapman, 10 February 12, 11:20

The launch of such a device would mark the first time Google has designed and marketed a consumer electronic device under the Google brand. Google has declined to comment on the speculation that was kicked off by a Wall Street Journal story . News of the device is based on a filing with the Federal ...

Exploring licensing's new gaming frontier

By Eva MacIntosh, 10 February 12, 10:00

The explosion in popularity of mobile and digital games and their characters has made brand ... Digital characters and games are transforming the brand-licensing industry as they take ... in Helsinki last November, while other digital success stories are preparing for a merchandising onslaught ... by 'appointment to view' in a given location, whereas digital games are played any time, anywhere. This makes them ...